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With a lot of eagerness into practical learning Ihave started utilizing my summer vacations like a short term semesters where Iget chance to explore theoretical concepts. One such exploration made me anintern at Construction of HyderabadMetro Rail by L&T. It gave me a chance to perceive various departmentslike planning, construction strategy and site engineering from variousperspectives but what regaled and excited me was the cogitation how such a bigconstruction project was designed considering its use for 100 years andimplemented so perfectly to reach the need of larger people.

Then I realised anykind of Engineering is initiated by designing it.  At this point a strong desire to initiate the designstrategies started getting rooted in my mind.To make my desire tangible I utilized my B techdegree from VNR VJIET, one of best colleges for Civil Engineering in state asplatform to fulfil my quest of knowledge. By maintain balance in academics with8.2 points on 10 scale I took my studies beyond just the four walls of myclassroom by keeping myself occupied with numerous industrial visits. In this processof progression I have got to see CII-Sohrabji Godrej Green Business Centre, aplatinum rated Green building where I meant to learnt how construction in Urbanareas can be done while saving green pockets, along with that my take away was aneffective improvisation of any project leads to a better branding.

Survey ofIndia, The national survey and mapping organisation provided me a base to know howthe mapping of an area is done using ground techniques and Geographic InformationSystem (GIS) but the most contended thought was how these simple lines arerestoring tranquillity. I was astonished and felt fortunate to have known aboutINCOIS – Indian National Centre for Ocean Information Services which provides informationof forthcoming ocean disasters beforehand, also helps fishermen accomplishtheir livelihood. A wise use of technology always gives its fruits. KeerthiIndustries played a major role in introducing me to the industrial organization,functioning and manufacture of cement. Camping there for 3 days taught me howan individual responsibility brings success to the industry. The steps taken tofind my feet gave me opportunity to initiating new exploration of proficiency.With my zeal to take up challenges, I participatedin a number of competitions and gave my best.

A statesecond best project on ‘Laser based discharge measurement of canal’ gave me theopportunity to prove my designing skills of prototype. Such opportunities andmy academic position made me team lead for a team of 5 in my major project.This societal project on reducing the congestion on roads using simulationtechnique was recognised as best project in Civil Engineering department atinstitute level.  I am confident that myEngineering knowledge, leadership skills, ability to produce proficient designswill be an asset for any projects I undertake.

Apart from academics in college I am proud to be inassociation with National Service Scheme (NSS) unit of our college. Theexperience I got by documenting and organizing various events like BloodDonation, Career vision programs for destitute students was indeterminate. Conductingcamps addressing various issues in villages for 3 days made me realize thepower of design along with an insight into social change. Those years ofassociation with NSS shifted my perspective that any service organisation notonly gives opportunity for sharing people’s ups and downs but also makes usunderstand and learn from situations.

After officially finishing my graduation I steppedout into real world for full time exploration of design by introducing myselfto the new software like 3DS Max, V Ray, Illustrator, After Effects through adiploma course. This knowledge made me a colour consultant and designer at’Aapka Painter’, a start up in India for more than 20 projects in the span of 2months. My performance and smart work made a freelancer for an interior designproject. As my artistic spirit wandering for its frame I took up the challengeof being a design strategist for my father’s new business on Spirulina, Proteinfarm. From my experience Irealised the business world has become rapidly integrated across once limitedfrontiers and with high goals of business in design one must have aninternational perspective and be aware of the actualities of differentinternational realms. All these experiences are driving forces to continue myeducation where I can get more insight into learning professional concepts. I am unique, and uniquely fortunate, to have adiverse background both academically and professionally which has exposed me todifferent people, cultures, and languages.

This eclecticism gave me courage toplan a label of my own which I want to bring into world by 2025. Being a designstrategist I want to be familiar with the increasingly important markets ofthis field and be thoroughly prepared for the demands and challenges presented.My application for Arizona State University stems from my desire to study at one ofthe best Universities in the world from my zest to be a world traveller. I amfascinated by the vision of university focusing design exploration integratedwith the practicalities of a professional life, thishelps me in reciprocating the pleasure of art forthe people who are experiencing my designs. Italso ensues from my deep passion and appreciation of creativity, and myyearning to be amongst those who create the trend that defines our cities. Itwould be my privilege to work under the guidance of Mr.

——- and getmotivated to be a successful visualizer. I am passionate about art, business aswell as helping people. I want to pursue design as a profession because I seeit as a promising career path where these three can go hand in hand. I believethe notion of Alvar Aalto who said, “Building art is a synthesis of life inmaterialized form” and I want to realize mydreams and give a shape to my imaginations with my understanding of the gaps inthe present society. I strongly believe that my foundation of Engineering as myundergraduate study and professional experience in design provides me with astrong foundation to pursue Visual Communication Design as my Masters inArizona State UniversityMIDDELA DHARANI SREE

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