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With the advancement of communication channels the very
manifestation of innovation has also changed. Individuals are adopting to new
idea’s (Vegan lifestyle),  new politics (Trump,
Brexit, ) and new financial institutions (BTC). Identifying those likely to
adopt early can dramatically affect the outcome of the Innovations likeliness to
be adopted or rejected with the identification of customer innovativeness and eWOM playing a vital
role in the diffusion.

The crypto economy continues to advance in popularity and
value as does the search volume (REF), the social media mentions (Ref), mass
media coverage (ref) and general increase in individual interest. The authors
hypothesis is that the rate of diffusion and high and sharp declines in pricing
are directly influenced by social factors mainly

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The volume of online content

The source of the content

The level of online search

Individual adoption   

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