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When movies started being made, one popular genre was
the American Western. In the 20ties, the American movie industry showed a
hostile representation of the Indians, where they were playing limiting roles
such as the mean enemy, the unmistakable sage or the silent side-kick
(Buscombe, 2006). Not only were they seen as wild, but also seen as very in
touch with nature.  A typical manner of a
racializing regime is the decrease of cultures by naturalizing difference. It says
that the differences between white and for example the Indians are natural, which
makes them permanent and fixed. It is a strategy which is designed to fix
difference and secure it forever (Hall, 2013). The stereotypical way of showing
Indians as very wild, held the idea that this was their nature and therefore
is important to keep in mind that these movies were produced by white
americans, made for a white audience. The images presented of the Indians were chosen
for the white agenda. They made the movies from a profit point of view for the
mass audience, where the makers did not care about the proper representation of
Indians, because Indians only covered 1,5% of the population (Buscombe, 2006).
Westerns made in the sixties – of which were thought they were more refined in
representing Indians – were not any better. They wanted to show the Indians
from a different side, the more sympathetic sight. Only was this a time where
Indians could not represent their selves (they did not have the resources to go
to acting school and get the proper training), therefore they were mainly
played by white actors. The western was one of the biggest American genre in
cinema between 1910 and 1960 (Buscombe, 2006). And has contributed to the
stereotypical way white people still see Indians nowadays. Alberola (2010) also
commented that Native Americans have been erased from the United States in the
nineteenth century. The imagery shown in writings and movies have exiled the identity
and culture of Indians, which resulted in the stereotype of vanishing people,
caught up between two cultures. Intellectuals, writers and movie makers have
contributed in excluding Indians from the United States. The consequence of
this exclusion is the declaration of Western superiority in building the nation.

            All these different sources of
information have contributed in white people seeing Indians as the other.
Edward Said (1979) described the image of the other as created by the western
imperium, existing out of a system of images, framed by political powers. This
image is one that is inferior, primitive and exotic.  The other is therefore the person who is
represented by this way of thinking. The Orient is one image, a stereotype, a
generalization which crosses national borders.

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