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Wet Market

(Traditional or public market)

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Ly Kim Ngan




DM3M – Screen media


Module: Communication research













































This research is a study in wet market. Wet markets are an Asian
phenomenon scattered around the island of Singapore. This is the the place
where you are able to look for individuals of Singaporeans going for their
daily morning routine of grocery shopping. Being one of a specifically Singaporean
lifestyle and culture, the locals here find it no inconvenience at all although
the difficulty wet and smells conditions of the market.

Shopping at these markets
has been a typical Singaporean routine for generations now. Anyhow of racial or
cultural background, this place functions as a centre for people from all way
of life, to combine as a community – a simply heart-warming sight of smiles,
laughter, and friendship bonding – a typical scene of an usual day at the
traditional market (Singapore vacation attractions).


There’s so much to see, so
much to do and so much to learn. Though not very attractive, a wet market is a must-see
attraction for a true cultural experience of Singapore!



Literature review

Understanding and Defining
Wet Markets: Markets Like streets, walkway, playfield, factory, and community
places, wet markets are public spaces where people can take their time, talk, ride,
shop, and exercise their will to be in that space. wet markets can assume
different dimension, types, scent, and materials depending on where they are inhabited
and how they are run the place. Wet markets share three key characteristics
(PPS 2003):

1. Wet markets uphold public
goals and promote community engagement

2. Wet markets are located
in or create a shared community space

3. Wet markets are comprised
of local owners and operators

Based on these
characteristics, wet markets are places that stimulate the local economy
because they provide local people with the opportunity to buy and sell local

Out of this hinge economic
function, yet, wet markets provide communities with many utilities, suchlike, supplying
a steady and reachable place for people of all ages, classes, races, and
genders to buy goods and encounter. Furthermore, they supply a special shopping
experience for local customer through their occupation of local enterpriser (PPS, 2003).

In many places
around the world, markets are located at the center of economic, and social
life (Daniel and Nestico, 2015), despite
the fact that they are consult to with many phrases contingent on their
geographic locality. Most around Asia, wet markets are named fresh markets or public
markets (Daniel and Nestico, 2015). Even
so , in Europe they are normally named markets and in North America they are usually
named farmers markets (Daniel and
Nestico, 2015). For the intend of this paper, the term “wet market” will be
used when making common announcement about famer markets selling fresh foods to
local people all over.

The determine of this case
study is to know how traditional famer markets and the local people that buy at
them. Corporeality, the intention of the study is to know the role in how a
traditional famer market affect in local people’s daily lives, to understand
the threats that wet market dealing with, and to understand how local people visualize
it in the time ahead.




Research questions based on
how local people envision the market’s future based on their needs rather than
focusing on policy in a more determined manner. Thus, to complete this study,
the following questions were considered:

1. What role does Wet Market
play in the daily lives of local vendors and customers?

2. How is Wet Market
threatened by Singapore’s rapid urbanization and the effects of globalization
and how do local people perceive these threats?

3. How do local people
envision the future of Wet Market and why?

I also expected that wet
market would feel threatened by the competition from supermarkets and fearful
of the redevelopment plan, while assuming customers would dislike the higher
prices of goods at both of these outlets. Generally, I would like to fill a
void I have noticed in the current research that does not include detailed,
micro-level case studies on individual traditional famer markets, particularly
in South East Asia.


Supermarket Takeover (supermarket revolution): It
has been underway in developing countries since the early 1990s. Supermarkets
(here referring to all modern retail, which includes chain stores of various
formats such as supermarkets, hypermarkets, and convenience and neighborhood
stores) have now gone well beyond the initial upper- and middle-class clientele
in many countries to reach the mass market.

How Wet Markets Benefit a

As public spaces, wet markets benefit a community in all of the
ways in which other public spaces do because they are inclusive, their costs of
upkeep are relatively low, and they provide people with interactions and
experiences that cannot be replicated in someone’s private world (Warpole, K., Knox, K. 2007). Though
all publics spaces are important, existing literature has found that wet
markets are particularly beneficial to the communities they serve because they
address some of the most complex challenges that communities face across the
globe(PPS, 2003). Though several
organizations have contributed to answering the question of how wet markets
benefit a community, People has identified several reasons why wet markets are
keys to making cities more livable and vibrant. Some these reasons include the
social relationships wet markets help foster and maintain, the urban-rural
linkages they create, the local economies they stimulate, the fresh food they
make equitably available and the cultural traditions they preserve. People find
that wet markets benefit a community because they help foster and maintain
healthy social relationships and interactions. This happens because wet markets
are a safe and inclusive space for people to meet each other, to feel a sense
of belonging in and attachment to their community, and to cooperate in ways
impossible within their own own worlds (Zsuzsanna 2010).

Overall, wet markets are
unique in the way they create a sense of locality by bringing bring different
types of people together and allowing them to converse, shop, listen, and
wander freely.

Finally, wet markets benefit
the communities they serve by preserving and perpetuating cultural practices
and traditions. Yet wet markets maintain aliment cultures by selling
ingredients unique to specific regions, nations, and cities, still they maintain
social culture because they appear for multifarious kinds of social correlation
in the communities they are placed in.


In conclude the
overarching aim of this study was to grasp an understanding of how traditional
markets in Singapore by the supermarket revolution. Generally, this
study sought to learn about how the market impacts local people’s everyday
lives, how local people perceive the threats pressuring the market to change,
and how local people expect the market to function in the future to meet their




A. (2014, March). How Public Spaces Make Cities Work. Video File. Retrieved

2. Daniel, K. & Nestico,
S. (2015, March). Policies that Support Local Fresh Food Markets: International

3. Geertman, S. (2011, March).

4. Project for Public Spaces.
(2003, September). Public Markets as a Vehicle for Social Integration and
Upward Mobility. Retrieved from

5. Warpole, K., Knox, K.
(2007, April 24). The Social Value of Public Spaces. Joseph Rowntree
Foundation. Retrieved from

6. Zsuzsanna,K. (2010, May
10-18). Planning healthy cities – the role of markets in urban life. Real Corp.
Retrieved from

7. Seven ways supermarkets
are evolving with the times

8. Supermarkets and Beyond: Literature
Review on Farmer to Market Linkages in Sub-Saharan Africa and Asia?

9. Daniel, K. Markets and Supermarkets: International Experience.
PowerPoint slides. 2003




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