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 We have always thought to ourselves- why dowomen, especially women over the age of 50 wear make-up? As we age, wisdom isnot the only thing that we acquire- we are gifted with metamorphosis of theskin too! As women near 50, collagen levels are on the decline, estrogen levelsreach a halt with menopause and testosterone takes over. The skin starts losingits moisture and glow, inflammation peaks, and the skin is more exposed todamaging environment- sun, smoke and pollution. The list doesn’t even stop here!Other sings include deeper lines, stretchy pores, saggy lids, holloweye-sockets, age spots and peach fuzz!  In this situation, all we really want is toturn back the clock to our youthful days with our tighter, brighter skin! Thisis why for women make-up steps in as their guardian angel and savior! Afterall, with a good primer and concealer; nothing can drag you down. Let us thinkof how the popular saying goes, “age is just a number!”  Having make-up on, especially foundation isseen as an impression of good health and symmetry. It makes the face looklivelier, brighter and enhances beauty! A number of experiments demonstratethat with age, women wearing cosmetics are evaluated as healthier, moreconfident as well as having greater earnings than women who wear no makeup!Women who wear make-up are also perceived as being more loyal, amiable andhaving better chances of getting ahead in the workplace! It is expected that professional women wearmake-up.

In fact, we know through hearsay that Hilary Clinton was expected tofocus on hair and makeup when she joined politics and was given a lot of jargonon how make-up can eventually lead to professional success! Rouge is linked to sexual arousal, since womenblush when they are most sexually viable. This is why the application ofartificial blush mimics sexual arousal and lends a look of youthfulness towomen!  Eye make-up is considered to be a veryimportant product in enhancing attractiveness in women. Eyeliner, eyeshadow andmascara highlight your eyes and make them look bigger, that are typicalfeatures of the young. However, women above 60 refrain from using liquideyeliners as well as jet black colours.

They prefer going for softer browns,blues and greys.  If you are a woman over 50 wearing the samemake-up and products you wore when you were 20, then you need to progress withtime. Colours and formulations that you wore in your younger years will notenhance your features in the same way now. Growing older doesn’t mean giving upon the favourite item in your make-up bags. You can still use everything inyour make-up kit-eyeliner, eyeshadow, lipstick or blush.

 This iswhy women over the age of 50 want to apply make-up since it adds definition totheir face and hides the hard lines! They want to embrace their naturalfeatures and accentuate their face, which undergoes rapid changes with time.     

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