We have always thought to ourselves- why do
women, especially women over the age of 50 wear make-up? As we age, wisdom is
not the only thing that we acquire- we are gifted with metamorphosis of the
skin too! As women near 50, collagen levels are on the decline, estrogen levels
reach a halt with menopause and testosterone takes over. The skin starts losing
its moisture and glow, inflammation peaks, and the skin is more exposed to
damaging environment- sun, smoke and pollution. The list doesn’t even stop here!
Other sings include deeper lines, stretchy pores, saggy lids, hollow
eye-sockets, age spots and peach fuzz!
In this situation, all we really want is to
turn back the clock to our youthful days with our tighter, brighter skin! This
is why for women make-up steps in as their guardian angel and savior! After
all, with a good primer and concealer; nothing can drag you down. Let us think
of how the popular saying goes, “age is just a number!”
Having make-up on, especially foundation is
seen as an impression of good health and symmetry. It makes the face look
livelier, brighter and enhances beauty! A number of experiments demonstrate
that with age, women wearing cosmetics are evaluated as healthier, more
confident as well as having greater earnings than women who wear no makeup!
Women who wear make-up are also perceived as being more loyal, amiable and
having better chances of getting ahead in the workplace!
It is expected that professional women wear
make-up. In fact, we know through hearsay that Hilary Clinton was expected to
focus on hair and makeup when she joined politics and was given a lot of jargon
on how make-up can eventually lead to professional success!
Rouge is linked to sexual arousal, since women
blush when they are most sexually viable. This is why the application of
artificial blush mimics sexual arousal and lends a look of youthfulness to
Eye make-up is considered to be a very
important product in enhancing attractiveness in women. Eyeliner, eyeshadow and
mascara highlight your eyes and make them look bigger, that are typical
features of the young. However, women above 60 refrain from using liquid
eyeliners as well as jet black colours. They prefer going for softer browns,
blues and greys.
If you are a woman over 50 wearing the same
make-up and products you wore when you were 20, then you need to progress with
time. Colours and formulations that you wore in your younger years will not
enhance your features in the same way now. Growing older doesn’t mean giving up
on the favourite item in your make-up bags. You can still use everything in
your make-up kit-eyeliner, eyeshadow, lipstick or blush.
why women over the age of 50 want to apply make-up since it adds definition to
their face and hides the hard lines! They want to embrace their natural
features and accentuate their face, which undergoes rapid changes with time.