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v  The social media revolution has taken off inrecent year.

This has caused some concerns to how businesses control and manageinformation because it is so readily accessible on the world wide web foreveryone to view. v  Perhaps information sharing is popular whenusing all forms of social media outlets however within corporation’s we findthat with over two decades of surveying knowledge sharing within thecorporation studies show that individuals are very hesitant to share theirknowledge and skills with others causing information sharing withincorporations to fall below what’s expected.  v  The social media revolution has been comparedto a leaky pipe. The comparison is based on the fact that millions of peopleare sending Tweets, Snapchats, IM’s and Facebook post daily. The problem is theinformation shared can be viewed by anyone not for a specific person or anintended audience, information is shared quicker because of the use of socialmedia and its speed. v  Social media is a form of communication thatis used regularly however there are some that are very apprehensive on usingany information found on social media because of the credibility of theinformation provided whereas others tend to use social media to retrievehelpful information and to share information as well. v  While social media can be a helpful tool forcorporations to drum up new business the sharing of knowledge could potentiallycause other corporations to steal your ideas as well be considered as a crutchcausing individual to become lazy or capitalize based on someone else ideas orvisions.History of the Topic: The social mediarevolutionv  Although it has been said that social mediawas around long before the 90’s we find some of our first chat rooms werecreated starting between 1994-1997, around 1997 one of the first identifiablesites was developed called SixDegrees.

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com. (McFadden, Engineering andMajor, 2017). v  Social media has become the catalyst that hasevoked an entirely new platform to deliver knowledge and information to themasses. The internet and all forms of media performed on it is referred to asthe “Information Super Highway” because its known for its high-speed access inall forms whether its via telephone or wireless communications, Corporationsand the public can capitalize using social media because it’s a form ofmarketing your brand and sharing knowledge with others. (BusinessDictionary.

com,2017)   v  By the year 2000 it was estimated that 100million people had some type of access to the internet. People began tosocialize quite frequently on the web. Later on, Myspace, Facebook and Twittergraced the social media scene and a host of others followed. (HistoryCooperative, 2017) v  Corporations are benefiting from social mediabecause it sparks conversation between the consumer and the corporation. Thecorporation can become apart of the conversation by listening to and reactingto the voice of the people regarding new services or complaints. ultimately thecorporation is gaining exposure to places that they’d otherwise not have accesstoo and free advertising because if a customer loves the company its more thanlikely that they’d recommend the company to a friend.

(Bolsinger, 2017) Impact on the Business:The social media revolution article speaks to how knowledge is acquiredand shared throughout organizations and beyond, it also, point out how someindividuals are readily willing to share knowledge while other were ambivalentto share knowledge that they’ve gained or already know. The web or social mediahas had a profound effect on corporations and the public in how quick theinformation is communicated. Social media is how we stay connected, often timesthe information that gets disseminated via social media was meant to be sharedto a specific crowd however, because of social media and how fast informationis spread information that would otherwise be sealed with a watertight pipetend to follow through leaky pipes and spreads on a much larger scale.

The article compares the different ways that individuals can learnwithin the organization to ordinary pipes. When we think of leaky pipes I thinkit refers to indirect learning. Leaky knowledge can be very useful to theorganization because even though individuals are not learning directly fromcommunication, being able to see who other associates have communicated withand the content of the communication help people obtain knowledge(Leonardi,2014). The difference between leaky pipes is watertight pipes, thismethod can pose a problem when it comes to sharing knowledge. The articlerefers to a phone conversation as a watertight pipe because it would be hardfor an individual to obtain any concrete knowledge based on an individualconversation because it would be impossible to gain insight. The workforce has had aninflux of millennials, which is a person who was born in the 1980s or1990s (Merriam-webster.com, 2017). The onsetof a younger workforce introduces corporations to a wealth of knowledge.

Theyounger associates are far more advanced in technology than the older workforcehowever they lack the drive and ambition that the older workforce poses. Theyounger associates are more tech savvy and can learn in or outside a classroomtype setting. This spear headed a change in how new hire classes are taughttoday. In former years you sat in a classroom and the instructor taught theclass.

Today with the advancement of technology learning 2.0 was created whichadded computer e-learning, learning 3.0 incorporated social networking, gaming,real-time feedback and simulation. (Meister, J.C.

,2010, June 16). All these advancements allowedindividuals to learn at their own pace.Value of this Article:This article,the social media revolution, was is a very informative article.

The informationprovided within the document gives you the basis of what corporation’s face ona daily basis. I wasn’t surprised by the fact that individuals that posesvaluable knowledge are hesitant to share what they know with other. I thinkthis is solely in part to the workforce getting older and fear of losing yourjob to a younger individual can be a little stressful causing people to becomemore selfish with their knowledge which can potentially cripple acorporation.  The article also emphasizes the power of social media, considering theamount of posts or tweets that are being sent on a daily basis we are foolishto think that how we express ourselves, our comments or ideas that we think isfor a designated audience will not become public knowledge causing it to spreadat lightning speed. I like the illustration used to describe how information is distributedvia leaky or tight pipes which are ways in which we communicate and receiveknowledge. In addition, the leaky pipe really resonates with me because thisexample describes for the most part how my area share knowledge.

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