Thisproject will deal with different aspects and markets, so the requiredliterature willcoverseveral topics. For the market analysis of the Ergonomics & Axia 2.2 office chairs,we will use different reports.
Deloitte for example released a report formapping other business models to the value hill, which discuss much used businessmodel categorisation is the one proposed by Accenture (2015). Distinguished arefive types of circular business models: Circular Supplies, Resource Recovery,Product Life Extension, Sharing Platforms and Product as a Service. CircularSupplies models provide renewable energy, bio based, or fully recyclable inputmaterials. Resource Recovery models recover useful resources out of disposedproducts or by-products.
Product Life Extension models repair, upgrade orre-sell products thereby extending the working life of products. Relatedwork on sustainable business model archetypes (Bocken et al., 2014) developedeight archetypes of business models that drive sustainability, categorizedaccording to the major innovations (social, environmental and organisational):1. Maximise material and energy efficiency; 2. Create value from ‘waste’; 3.Substitute with renewables and natural processes; 4. Deliver functionality,rather than ownership; 5.
Adopt a stewardship role; 6. Encourage sufficiency;7. Re-purpose the business for society/environment and 8. Develop scale-upsolutions. Of these archetypes, encourage sufficiency (slowing consumption),creating value from waste, substitute with renewables and natural processes,and providing functionality rather than ownership (e.g. PSS) are most clearlylinked to the circular economy.
Maximise material and energy efficiency canalso fit in a linear economy. The Ergonomics &Axia 2.2 office chairson the other side doesn’t offer many information, because of its young history.The industry is still in the introduction phase, therefore there aren’t manymarket researches, especially not for a specific market in Portugal. Butcircular economic product-service-system (PSS) model (Tukker, 2004), wherecompanies create bundles of products and services that are of greater valuethan products alone, and provides greater control over resources. These PSSmodels are organized through leasing, renting, pay-per-use or performance-basedbusiness models, which leaves the ownership at the service provider.
Because we will try to create an innovative nichemarket, with a special interest Ergonomics &Axia 2.2 office chairswhich was never seen before, there are not many literatures published.Therefore, the used literature in this project will be more specialised inmethods.
We will have a look at a mixture of traditional and new models, whichwill support us to create this project. Each Axia chair has a residual value guarantee. they buy back your oldoffice chair then recycle it or give it a second life.
all components can be replaced. Circular economy has been every chair ofErgonomic Portugal is produced with maximum attention to the environment. An Axia chair has a modular construction and can therefore be adapted toyour body shape. The Axia 2.2 office chair helps you actively relax. is good for your back and neck.