project will deal with different aspects and markets, so the required
several topics. For the market analysis of the Ergonomics & Axia 2.2 office chairs,
we will use different reports. Deloitte for example released a report for
mapping other business models to the value hill, which discuss much used business
model categorisation is the one proposed by Accenture (2015). Distinguished are
five types of circular business models: Circular Supplies, Resource Recovery,
Product Life Extension, Sharing Platforms and Product as a Service. Circular
Supplies models provide renewable energy, bio based, or fully recyclable input
materials. Resource Recovery models recover useful resources out of disposed
products or by-products. Product Life Extension models repair, upgrade or
re-sell products thereby extending the working life of products.
work on sustainable business model archetypes (Bocken et al., 2014) developed
eight archetypes of business models that drive sustainability, categorized
according to the major innovations (social, environmental and organisational):
1. Maximise material and energy efficiency; 2. Create value from ‘waste’; 3.
Substitute with renewables and natural processes; 4. Deliver functionality,
rather than ownership; 5. Adopt a stewardship role; 6. Encourage sufficiency;
7. Re-purpose the business for society/environment and 8. Develop scale-up
solutions. Of these archetypes, encourage sufficiency (slowing consumption),
creating value from waste, substitute with renewables and natural processes,
and providing functionality rather than ownership (e.g. PSS) are most clearly
linked to the circular economy. Maximise material and energy efficiency can
also fit in a linear economy.
The Ergonomics &Axia 2.2 office chairs
on the other side doesn’t offer many information, because of its young history.
The industry is still in the introduction phase, therefore there aren’t many
market researches, especially not for a specific market in Portugal. But
circular economic product-service-system (PSS) model (Tukker, 2004), where
companies create bundles of products and services that are of greater value
than products alone, and provides greater control over resources. These PSS
models are organized through leasing, renting, pay-per-use or performance-based
business models, which leaves the ownership at the service provider.
Because we will try to create an innovative niche
market, with a special interest Ergonomics &Axia 2.2 office chairs
which was never seen before, there are not many literatures published.
Therefore, the used literature in this project will be more specialised in
methods. We will have a look at a mixture of traditional and new models, which
will support us to create this project. Each Axia chair has a residual value guarantee. they buy back your old
office chair then recycle it or give it a second life. all components can be replaced. Circular economy has been every chair of
Ergonomic Portugal is produced with maximum attention to the environment. An Axia chair has a modular construction and can therefore be adapted to
your body shape. The Axia 2.2 office chair helps you actively relax. is good for your back and neck.