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There are a lot of definition for culture such as,”The complex whole which includes knowledge, beliefs, arts, morals, law, customand any other capabilities and habits acquired by man as a member of society.” (EdwardB. Taylor, 1871). Culture can be differentiate country to country, a decadeback the people hard to find the culture of countries but now it is totallychanged because the technology and globalization blasting the international barriers. For instance,in Saudi Arabia, liquors are prohibited it is their culture and if any one tryto introduce or advertise liquor product in Saudi Arabia it becomes a biggestfailure.

Starting business in different counties through that they identify theculture background of each country but now international festival alsoinfluenced by culture. Asan event manager I named the event as “International Food Fiesta”. For thisevent I expecting more than 100 participant from 8 different countries and Ihave 20 staff members (both genders) from different countries who knows bothlanguages (Their mother tongue and English). For example, a staff coming fromFrance their mother tongue is French, at the same time that staff would knowabout English as well. Two of them from France, two from India, two from Japan,two from United States of America, two from Australia, two from Canada, twofrom Germany, two from Thailand and four local staffs. The reason to chooselike this is they are from different culture background so that they willprovide some ideas which I can use it for the event.BMICH is the place where we can accommodate morepeople, can park a lots of vehicles, well known place for public transporters(three wheel drivers, cab drivers, etc.) and decent environment.

Each day nightthere will be a music festival as well, people can enjoy the foods with music.Our main target is profit and target audience, need to bring many people tocome and taste the foods for that I would like to do some promotions like TVadvertisements, social media promotions and using X banners in front of schoolsand colleges. Managing the people is the main thing in this event, for that we canrecruit some volunteers from outside who must speak in English because thevolunteers are going to work under the staff members so that English is must. Therewill be an entrance ticket for audience which is priced at RS.

600 per head andalso each participant or participant group must pay 30% from what they havebeen earn on each day. After the party, the volunteers must with 20 staffmembers and help them. Each day after the party the volunteers will get theirpayments. I would like to hire 120 volunteers to the event and each staff memberswill get 3 volunteers and balance will for music group arrangements andhandling the customers

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