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The story from
H&M has it beginning in the year 1947 as the founder Erling Persson opened
the first store in Västeras in Sweden. This store offered only women´s
clothing. In the 1960s the company expended also in other countries. The first
store outside from Sweden opened in Norway. The year 1968 was very important
for H&M. In this year P

The story from
H&M has it beginning in the year 1947 as the founder Erling Persson opened
the first store in Västeras in Sweden. This store offered only women´s
clothing. In the 1960s the company expended also in other countries. The first
store outside from Sweden opened in Norway. The year 1968 was very important
for H&M. In this year Person bought the hunting store Mauritz Widforss.
From this days on the company have the name Hennes & Mauritz. Also to this
time the stores had the first range of man’s and children´s clothing in the
sale. The next big step in the history was the exchange entry. This happened in
the 1970s. In the same period the first store in London opened. In the
following twenty years the global expansion started. They have taken roots in
the countries Austria, Luxemburg, Finland, France, Belgium, Netherlands and
Germany. In 2000 H was established in the US and Spain. In the following
years H entered more European markets and also the Asian market. A next big
step in the company´s is the collaboration with the world famous designer Karl Lagerfeld.
This is also followed by many more. The thousandth store opened
in France. In 2006 the starter the online sales. H gets new brands and the
H Conscious Foundation was founded in 2007. In 2008 H takes the fashion
company Fabric Scandivien AB over. To this take over also belongs the brands Weekday,
Monki an Cheap Monday. In 2010 the made a big sustainable step. The first Conscious
Collection was launched. Further the store with the number 2000 opened. In the year
2011 a Incentive Program for all employees starts. In 2013 the Online Shop launched
in the USA. Also store number 3000 opened.  

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erson bought the hunting store Mauritz Widforss.
From this days on the company have the name Hennes & Mauritz. Also to this
time the stores had the first range of man’s and children´s clothing in the
sale. The next big step in the history was the exchange entry. This happened in
the 1970s. In the same period the first store in London opened. In the
following twenty years the global expansion started. They have taken roots in
the countries Austria, Luxemburg, Finland, France, Belgium, Netherlands and
Germany. In 2000 H&M was established in the US and Spain. In the following
years H&M entered more European markets and also the Asian market. A next big
step in the company´s is the collaboration with the world famous designer Karl Lagerfeld.
This is also followed by many more. The thousandth store opened
in France. In 2006 the starter the online sales. H&M gets new brands and the
H&M Conscious Foundation was founded in 2007. In 2008 H&M takes the fashion
company Fabric Scandivien AB over. To this take over also belongs the brands Weekday,
Monki an Cheap Monday. In 2010 the made a big sustainable step. The first Conscious
Collection was launched. Further the store with the number 2000 opened. In the year
2011 a Incentive Program for all employees starts. In 2013 the Online Shop launched
in the USA. Also store number 3000 opened.  

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