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‘The influence of social media on adolescents
and teenagers is of particular importance, not only because this particular
group of children is developmentally vulnerable but also because they are among
the heaviest users of social networking.’ (Huffington Post, 2017)

 

Social media is an outlet
that provides us with a platform to express ourselves and our thoughts allowing
us to interact with people from all walks of life. We live in a
world where technology is fast pacing and access to Facebook, Twitter, YouTube,
and other social platforms is all around us. With the many teenagers using the
internet and the majority using social, it is important to understand the
possibilities that arise when using these websites. ‘The growing popularity of social media
networks and applications has had many positive and negative implications for
society.’ (Shellabarger, 2016) As many ways
as people believe that social media is bad, there are many benefits that come
from social media and it can provide a lot of good, should you choose to use it
for the right things. According to Forbes, social media can be beneficial for
brands as having a social media presence increases brand recognition. In that,
you have ‘every
opportunity you have to syndicate
your content and increase your
visibility is valuable. your social media networks are just new channels for
your brand’s voice and content.’ (Forbes, 2014)

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Social media keeps you up to date with event
that are going on around the world rather than just in your area. For most people in the 16 – 25 age bracket, they use social media
for news updates and to know about the latest happenings around the world. ‘Social
networking websites are quickly becoming the most used form of communication
and means to distribute information and news. They offer a way for people with
similar backgrounds, lifestyles, professions or hobbies to connect.’ (Francois, 2013)

As television and print
media are not the most reliable sources and can sometimes be very biased,
sometimes conveying information in a way to help fulfil and push an agenda,
social media allows people to get the true facts and information by doing
research. They also use social media to find likeminded people whom they can
share their interests and keep up with the latest on social events regarding
those interests taking place. ‘Social media also create awareness and innovate the way people live. It
is the social media which has helped people discover new and innovative stuffs
that can enhance personal lives.’ (Tech Maish, 2016)

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