The purpose of this assignment is to studythe external environment of SMRT Corporation Ltd and the issues that impact thecompany.
The assignment also analyze and provide solutions to overcome theproblems. SMRT Corporation Ltd (SMRT Corp)formally known as Mass Rapid Transit Corporation (MRTC) was set up in 1983 tomaintain the responsibilities of the train network. North-South Line was thefirst line being constructed and five stations were officially opened on 7November 1987. There were controvert initially in planting upthe course system, but finally former Minister for Communicationand Labour, Mr Ong Teng Cheong proclaim that rail system would have majorinfluence in increasing Singapore economic development and growth. On 6 August 1987, SMRT took overthe responsibilities from MRTC.
Over the years SMRT also establishedTransitLink in 1989, Singapore Bus Service (SBS) and Trans-Island Bus Service(TIBS) and the main reason for this was to “develop an integrated bus-railpublic transport system.”(remembersingapore.org). TransitLink lasted for 12years and it got replaced by Ez-link card system in April 2012.
Over the years SMRT haveestablished 5 lines across Singapore, North-South Line, East-West Line openedon 12 December 1987, North-East Line pended on 20 June 2003, Circle Line openedon 28 May 2009 and Downtown Line openedon 22 December 2013. It consist of 119stations and covers 199.6 kilometers. SMRT main business are in “railoperations, maintenance and engineering, taxi, bus and automotiveservices.”(smrt.
com.sg). They also have business in media, retail, marking,retail management and properties.
Thier mission is “to be the people’s choiceby delivering a world-class transport service and lifestyle experience that issafe,reliable and customer-centric”(smrt.com.sg), and they have target toexpand the rail network to 360km and all household will live 10 minutes awayfrom a train station by 2030.