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The below is our advice for you to use some SNS digital marketing strategies to increase your boutique store’s online sales. 1. Post your content at a proper time & frequencyAudiences are different, they have different habits on reading SNS feeds. For example, some people like reading Facebook & Twitter feeds on a subway in the morning, some may like reading those at home in the evening, some people used to check their Pinterest & Instagram twice a day, some may 5-7 times a day. Your audiences are so different so that you should test what time is the proper time when your posts can be received and read by the most people. Also, you should publish your posts at a regular frequency, in this way, your audiences can predict when to read your feeds. 2. Choose hot and relevant topicsWhat kind of topics should you posts contain? We think you should keep an close eye on the news and events. When big news come out, everyone talks about that, and they would love to read the relevant feeds on their SNS pages. Then you can take advantage of that, you post your comments on the news and add your products’ links. So, if you want to make your posts more attractive to your audience and increase your online sales, you need to pay close attention to the related news and really make use of them.   3. Choose pictures wisely when update your postsNowadays people are more attracted by pictures than by words. Pictures always speak louder. So the best way to increase your audience’s engagement on Facebook is to add proper pictures in your posts. Statistics have shown that images on Facebook have been shown to generate much more contents than the average post. If you order your goods from and you what to promote them on your Facebook page, we recommend you to attach proper pictures to the post.3.Add Social Buttons to your online storeThere are many SNS apps and sites, which you can use to increase you online store’s exposure. If you get you online store, you can add the mainstream SNS platforms’ sharing buttons to it, which make it easier to share your item’s to the SNS sites. You can place these SNS buttons in several places on your site. Such as the header, the footer, the categories’ & products’ pages, etc. 4. To use Pinterest to create buzz around your brandPinterest is one of the largest social networks in the world and can be used for a wide range of marketing activities. One powerful way to use Pinterest is to create buzz around your brand.5. Create a Complimentary Board on PinterestAnother great way to provide additional value to your customers is by providing them with info and special deals on complimentary products which you don’t necessarily sell.For example, after ordering princess dresses from our site, you would like to sell them on your online store and provide extra value to your customers. One of the best ways to do this is to create a complimentary board on Pinterest with a whole range of complimentary products that your customers may want to buy. The stores and other sites that you are promoting on your board will take notice of the incoming traffic from your Pinterest account and may even adopt the same strategy which will result in new incoming traffic to your store.Connect all your marketing channels around this board and make sure you drive traffic to your Pinterest boards from your social accounts, newsletters and blog posts. Your fans will be thankful.6. Word of Mouth:Let your customers help you by using SNSIf your customers are satisfied with your products, they woudl want to share their feelings and your products to their friends. So make sure you include buttons to the popular social networks (Facebook, Twitter and Pinterest) and that they are not hidden away.Many choose to go in the direction of choosing buttons that match their store’s theme but this may limit the percentage of shares. Choosing colorful buttons which stand out can help improve the amount of shares which will help drive new traffic to your site.We would like to help you (our dear customers) to promote your sales by using digital marketing strategies. And we would continue to write useful things based on our experiences and thoughts, hoping that you can benefit from reading those. 

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