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The main goal in corporate culture in Four Seasons Hotels is to “create properties of enduring value using superior design and finishes, and support them with a deeply instilled ethic of personal service”(Four Seasons Hotels Limited 1997-2018). Four Seasons Hotels has their own company’s philosophy towards their employees and clients. Isadore Sharp uses Golden Rule, where every guest has to be treated as you would like to be treated. Golden Rule is a philosophy of treating employees and other stakeholders equitably and with respect. According to Isadore Sharp ”The reason for our success is no secret. It comes down to one single principle that transcends time and geography, religion and culture. It’s the Golden Rule – the simple idea that if you treat people well, the way you would like to be treated, they will do the same” (Four Seasons Hotels Limited 1997-2018. All Rights Reserved). The key of their success is their employees. Four Seasons company’s employees have to be able to give customers a sense of a sincere level of service. They have to be sure and able to give customers what they need to satisfy all their needs in a hotel. When all the employees work and cooperate together they are more effective towards their goals. Making a good working environment also leads to success. Moreover, Four Seasons service practice their concepts by respecting each other’s contribution, work together cooperatively, making a good working environment. They believe that each of them needs a sense of dignity, pride and satisfaction in what they do. 5.The Four Seasons company’s mission statement is to offer its unique and exceptional quality and to maintain its position as the world’s leader in premier luxury hospitality industry. Many years ago, Four Seasons Hotels and Resorts set out to create its corporate mission statement that would guide the actions of everyone in the organization. Their objective is to be recognized as the company that manages the finest hotels, resorts and residence clubs wherever they locate. According to Four Seasons Hotels Limited 1997-2018 website ”Create properties of enduring value using superior design and support them with a deeply instilled ethic of personal hotel service”. Satisfy the needs and tastes of the customers, and to maintain a position as the world’s premier luxury hospitality company. Isadore Sharp used a vision for the new idea of how hotel                                                                                                                                                                                           4business should be maintane, that is mainly focused on the guests. His vision was to serve his customers the best. He created good working environment for his employees in order to serve his customers in good way. He paid his front desk clerks salaries higher of the normal rate and created two breaks every day.6.The macro-environment trends in Four Seasons Hotels might affect on hotel performance and strategies. These can include environmental factors, social factors, legal and political conditions and even technological changes, Macro-environment trends that are political, economical, environmental, or social in nature can influence the direction of hospitality and tourism organizations. Climate Change such as unpredictable or unstable weather                                                                                                                                                                                                                                                                                                                            patterns may have harmful effect on hotels in both warm and cool climates that depend on certain conditions. As a solution to this challenge, Four Seasons Hotels considered to make some changes to infrastructure to withstand negative weather events. Providers in mountainous areas could implement a four-season travel strategy toward their guests in hotels. Green Policies in Four Seasons also have its individual role. These includes energy and water conservation measures. Four Seasons Hotels and restaurants can accommodate by considering eco-friendly options they can share with their guests. These might include energy-efficient light bulbs or appliances, reducing waste in a hotel by donating to local food pantries. Hospitality providers can use these practices to their advantage in marketing and attracting guests. For Micro Environment Factor, the suppliers control the success of the business when they hold the power. The Company has chosen to specialise within the cordial reception industry. “The main goal is to be recognized as the company that manages the finest hotels and resorts” ( Four Seasons Hotels Limited 1997-2018).  Properties of digesting value and utilize the great design and coatings with support of personal service who have put the hotel concatenation at the head of the industry. These allows Four Seasons Hotels to fulfill the demands of their clients, that help to keep the hotel for the world’s prime luxury cordial reception company.7. In Four Seasons Hotels company there are lots of occupations, including Hotel General Manager, Sales Manager, Housekeeping Room Attendant, Guest Services Attendant, Front Desk Agent,                                                                                                                                                           5Executive Housekeeper, Small Hotel or Guest House etc. Each of them plays a big role in the hotel’s company. Personally, my dream job would be the general hotel manager. The General Manager is the most senior executive of a hotel. General Manager has lots of responsibilities towards a hotel. He or she must report to the owner of hotel’s conditions regularly, set room rates, develop the budget for each department, approve expenses and establish the standards for service to guests

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