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Sreenath Padmanabhan

Department of Management, Kochi

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Amrita Vishwa Vidyapeetham

India

[email protected]

 

 

Ms.Sandhya G

Department of Management, Kochi

Amrita Vishwa Vidyapeetham

India

                      [email protected]

 

Abstract—
Human beings have always had the desire and interest to know new places. The
World Tourism Organization defines Tourists as people who “Travel to and stay
outside their usual environment for more than twenty-four (24) hours and not
more than one consecutive year for leisure, business and other purposes not
related to the exercise of an activity remunerated from within the pace
visited”.

Over the past
years, the tourism sector has developed and evolved significantly. Adventure
tourism has emerged into one of the important subsector in the tourism
industry.

The study is to explore the scope
for Adventure tourism in India. The study shall also try to find out the
different types of adventure tourism present in India and also the Involvements
of foreign and domestic tourists in it.

This research is based on a
combinations reviews from various articles and research papers. The basic
source of the secondary data are national and international tourism literatures,
facts and figures provided by the national and international organization and
several research papers on adventure tourism.

 

 

Keywords—
Adventure, Tourism, International & Domestic

Introduction

Adventure tourism is a type of
niche tourism involving exploration or travel to remote or far-away areas,
where the traveler should expect the unforeseen. Adventure tourism is swiftly
growing in popularity as tourists seek uncommon holidays, different from the
normal beach vacations. Mountaineering expeditions,
trekking, bungee jumping, sea surfing, sky diving, paragliding, parasailing,
ballooning, rafting and rock climbing are regularly cited as an examples of
adventure tourism. Adventure travel is a type of tourism, involving exploration
or travel with apparent and possible actual risk, and potentially necessitating
specialized skills involving physical effort. It is not very clear how
adventure tourism came into existence but the merchants are considered to be
the first adventure travelers. Adventure tourism can then be further
categorized into Soft and hard Adventure.

 

LITERATURE REVIEW

Reseachers have
characterised tourism as a service product which is having a degreeof customer
interaction(Middleton & Clarke, 2001;Middleton, 1989; Middleton
& Clarke, 2001; Middleton ,1989; Seaton&Bennet,Smith,1994Gunn
,1988;Smith,1994; Kotler, Bowen & Makens ,1999; Levitt ,1981; Grönroos,
1990; Kotler et al.,1999; Zeithaml & Bitner, 1996; Liu and Yen, 2010; Cole
et al., 2002; Kouthouris and Alexandris, 2005; Cole and Illum, 2006; Kang and
James, 2004 and Kvist and Klefsjö ,2006 ). Muller and Cleaver (2000) defined
adventure tourism as “physically bracing, adrenalin-driven, somewhat risky,
with moments of exhilaration punctuated by many opportunities to assess and
reassess what has been done or accomplished” An essential component of
adventure tourism is travel to unusual, exotic, and remote wilderness
destinations (Kane & Tucker, 2004; Millington, Locke, & Locke, 2001). Adventure
Tourism Market report (2010) has indicated about the adventure tourism
activities such as Mountaineering, Rock-climbing, Diving & Swimming, water
activity, Trekking, Beach adventure, Natural beauty or Jungle& Wildlife
adventure, etc. It has been already expressed in adventure tourism oriented
books by John Swarbrooke et al. (2003) and Ralf Buckley (2006). A “geotourism”
study undertaken by National Geographic and TIA in 2002 suggests that adventure
or “active” travel is 20% of the leisure travel market, between 16 million and
20 million adult travelers.

 

 

 

need for the study

For understanding
the scope for adventure tourism in India by considering the various adventure tourism
activities across the country and also knowing the impact of both international
and domestic tourists’ .The study is to also know how these tourist foresee
adventure tourism in India and to conclude at the changes which might have an
impact on the growth of adventure tourism in India.

 

IMPACT OF TOURSIM
ON INDIAN ECONOMY

As per the Indian government report, travel and tourism is the
largest service industry in India. It is expected that the tourism sector
contribution to the country’s gross domestic product (GDP) will grow at
the rate of 7.0% yearly in the period 2013-2024 and this number can be increased if the Adventure travel improved
significantly because it will going to be major factor to increase the Foreign Tourist Arrivals (FTA) resulting in growth of overall economy.

 

Adventure sports are picking a great popularity in Indian market
with its very own domestic travellers. According to ATOAI (Adventure Tour Operators Association of India) in the last five years the demand by Indian tourists for adventure
sports has shown a 400% rise as compared to International tourists demand. 

 

Different tourism in India
Include Medical/Health Tourism, Spiritual Tourism, MICE Tourism, Adventure
& Wild Life Tourism, Heritage & Culture Tourism, Cruise Tourism, Polo
Tourism, Eco Tourism and ?Film Tourism.?

 

It is
estimated that on average, 20 lakh people participate in adventure tourism
in India. However, the percentage of people from outside the country is
around 10% and this represents a decline considering that around 2000, 60%
of adventure tourists in India were from outside the country. One of the
reasons the number of international tourists in this domain has reduced is
the relatively less developed infrastructure, which makes it a seemingly
dangerous option for them compared to other forms of tourism in India.
This is one area that needs to be looked into if adventure tourism in
India has to grow properly.

 

 

 

TYPES OF ADVENTURE TOURSIM IN INDIA

Trekking, Mountaineering, Water
Rafting, Cycling, Motorbike tour, Mountain biking, Camping, Canoeing, Kayaking,
Paragliding, Rock climbing, Yak Safari, Horse riding, Hiking, Wildlife, Jeep
safari, Skiing, Angling, House, Heii-skiing, Hot Air Ballooning, Camel safaris,
Bungee jumping, Snorkelling Parasailing, Rafting, Artificial Rock climbing,
Surfing, Scuba diving, Jet ski ride, kayaks, Paddle boats, Hang Gliding, Micro
light flying, Water zorbing, Rappelling, Wind surfing, Artificial wall
climbing, Elephant safari etc.,

 

Estimated Adventure Tourist Visits in India

Camping

341436

Trekking

547413

Wildlife/jeep

675521

Water
Rafting

997040

Bungee
Jumping

18374

Rock
Climbing

28757

Artificial
wall climbing

22561

Kayaking

30790

Motor bike
tours

34844

House boat
stays

57030

Paragliding

9777

Cycling

60975

Elephant/Camel/Hourse
Yak safaris

73343

Parasailing

15490

Boat Safaris

232252

 

 

 

 

INTERNATIONAL TOURSIST ABOUT
ADVENTURE TOURSIM IN INDIA

 

Below table
shows us the frequency of travel of both Domestic as well as foreign
toursits in India

 

 

FREQUENCY OF
TRAVEL

NATIONALITY

INDIAN

FOREIGNER

ONCE IN AN
YEAR

43(14.33%)

43(14.33%)

TWICE IN AN
YEAR

79(26.33%)

54(18%)

ONCE IN 2
YEARS

28(9.33%)

52(17.33%)

ONCE IN 5
YEARS

0

1(0.33%)

TOTAL

150(50%)

150(50%)

 

 

DOMESTIC TOURIST ABOUT ADVENTURE TOURSIM IN INDIA

.

From the

Mobiles phones are very flexible and can be
utilized by criminals for their plans which is a way of mistreating the
technology

 

Mobile phones have together increased the street
crimes and the violation of ethical values which is the further way of
misusing technology

 

Problems
regarding ear and brain diseases due to overuse of these devices has been
increased in the past decade

 

FUTURE SCOPE OF ADVENTURE
TOURSIM IN INDIA

 

There is high potential for adventure
tourism development in India. India has all the Attributes and resources for
developing all types of adventure tourism activities.

·       ·  In India, in case of the high
safety requirement adventure activities that are performed, like parasailing,
paragliding, sky diving, etc., the safety standards is that of as prescribed by
the central Government. There are no rules and regulations that are prescribed
by the state governments and there is an absence of a regulatory body that will
conduct time to time inspections of safety and security mechanisms in place. In
the wake of the emerging popularity of adventure tourism, it is highly required
that a regulatory body be present to conduct standard checks regularly on the
safety and security arrangements of adventure tourism activities in all the
states and union territories.

·  There is a fine line in between vigorous
development and practice of adventure tourism activities and destroying the
ecology and nature in the adventure tourism acticity destinations. In some
cases the lines get blurred and some rules and act of law prohibit the growth
and sustenance of adventure tourism activities.

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