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Social mediahas become the revolution of our century. In reality, social media cannot beignored. But are social networking sites such as Facebook, Snapchat, Instagram andYouTube a good thing or a bad thing?Social mediagives us the opportunity to communicate with our friends and family. You canstay in touch wherever you are at. Friends who you haven’t seen since school,and who have moved away, will be able to know about your latest happenings justas quickly as your neighbours. We can contact anyone around the world, at anytime, within just a few moments.

Unlike calling your family across the world,social media is free. Skyping with your friends or family in America doesn’tcost a thing, however calling they can cost up to 1, 78 Euros per minute. Wecan share the best elements of our life, through posting photos of ourselvesand our friends. Social media makes us more interwoven in each other’s lives.Businesseshave noticed the value of social networks in our lives, and they are usingdifferent techniques to promote their products. Many companies use social mediafor their awareness campaigns.

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They can use it to spread their ideas, knowledgeand information about their products. Right now Instagram and Snapchat are verypopular at advertising as a diverse age range use these apps to communicate.YouTube is also very popular when it comes to advertising. How often has ithappened to you that you wanted to watch a video on YouTube but you first hadto watch a 2 minute video? It is practically impossible to go online and notsee any advertisements.

Without even noticing it we come across tons ofadvertisements every day. And through these advertisements we can find outeverything about the latest products such as new clothes (sales) and CDs, gamesand mobile phones.Social mediais a big source of information. Nowadays we can find everything, literallyeverything, on the internet and social media.

This is because people want toshare their knowledge and findings via social media. For example on Wikipedia,everything you need to know can be found on this international social mediawebsite. For students (like me) this is very convenient. They can use theinformation on the internet for their own schoolwork, or just for inspiration.For businesses this source of information is also quite useful. They can gainmore knowledge on how to improve their business, and compare themselves withother companies using the media as secondary evidence.

In this way there willalways be competition between companies and they will keep growing if theymanage to keep improving their products.Unfortunately,not all consequences of this technology are good ones. For example the way itallows us to hide ourselves behind a screen and limit or even avoid socialinteraction face to face. Because of social media we don’t have to put any workin building an actual relationship. The only thing we have to do is click on abutton and you can be friends with anybody.

Just think of the people on yourfriend list on Facebook. How many of them do you actually speak to on a regularbasis? In addition to this, social media can also have¬† a very negative effect on our body image. Societycommunicates messages to us on what the ‘ideal’ or ‘perfect’ body should looklike. Within the media and advertising industries images of models andcelebrities are chosen to reflect today’s body ‘ideals’.To haveconsidered some advantages and disadvantages of social media, I think it is agood thing for society.

There are many good things about social media such asthe way it allows us to communicate with everyone around the world, the way itcan be used for marketing and also all the information we can Find on itis a great advantage. However there are also some bad things about it such asthe fact that it limits our level of human interaction. For the business worldsocial media is definitely a good thing, but whether it is a good or bad thingfor yourself, that depends completely on your own behaviour. If you can keepyour real life separated from your internet life and use social networking as asmall part of it everything will just be fine.

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