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SMS advertising has been emerged as
the most popular and vastly used mode of advertisement nowadays because of its
low-cost advantage(—————).

that SMS advertising is popular among the advertiser also because of its
potential to reach to the mass quantity of persons or users.

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large organization  have been modifying their marketing
activities spending towards effective marketing tools, like SMS advertisement
(—————–).presently advertising has emerged as a medium through which
organizations and companies publicize, advertise, promote, inform, persuade,
aware people about their products, offerings, and services  in a particular or differentiate way  (—————). he further explains that
in past organization used traditional modes to advertise their product through
television ads or through the publication of ads in the newspaper.

presently SMS marketing has vastly
used the form of marketing in which organization or companies use mobile
devices through which they forwards the text messages about their product,
service or offers (particularly about a sale or new options) to their cus­tomers
or clients of a company’s. contrary to this previously traditional medium of
advertisement were used(—————). furthermore
(—————————–)  explain
in his research that some organization uses SMS advertisement just because it
provides the clear and particular subject in unambiguous and clear ways and
helps them to achieve their target audience.( ——————) explain that
other organization uses this medium of exchange as it specifies and particular
targets their audience in the quickest manner at low cost.he further provides
that nowadays much non-profit, Govt and semi Govt institution also uses this to
communicate their viewpoint or any specific information to target people on the
basis of their demographics.

(——————–) highlight
the financial aspect of the SMS marketing. He explains that SMS marketing helps
organizations to promote their offerings through this cost-effective method and
it ultimately helps to boost their profits. He further points that the
effectiveness of mobile or Sms marketing depends upon the credibility of the

(———————) explains
the ethical aspect of the  SMS
advertisement as he explains that there the certain advertisement which
particular targets male or female product and it’s unethical and unreasonable
to advertise that particular product to everyone or to another gender so Sms
advertisement helps them to particular transmit that message to their target
audience. He further explains that sometimes SMS marketing distort the whole process
because of a disrupted and unreliable data source as every person whose data is
recorded as a base does not direct uses that mobile device.

(————–)  proposes that audiences perceive   SMS advertisement by two ways they may
completely ignore it or may find that SMS relevant and valued for

(———–)explains in his
research that some customers find its comfortable and infect it create a sense
of being valued by the organization whenever they received any kinds of SMS
advertisement from the company containing offers and offerings. He further
provides that it creates the belief of satisfaction among the customers and
helps to build long-term and the long-lasting relationship among them.

( —————— ) defines the
attitude as the attitude of a person as a way of thinking, behavior, viewpoint,
reaction,  or frame of mind about

(——————) explains that
attitude acts as the indicator of whether the SMS advertisement had achieved
its object or not. He also explains that attitude of a person depends upon the
solubility of that particular SMs to that person and does it is beneficial for
him or not.(————) also explains the same that those Sms marketing are
convenient and objective which are entertaining or create benefits for the
receivers.(——————–) highlights the role and importance of the
consumer behavior and attitude towards 
SMS advertisement because attitude promotes, drives, and influenced by
the Sms advertising and explains that behavior of a receiver can be positive or
negative depending upon the message.

(—————————) found
that attitude of a person or receiver depends on the effectiveness of message
and effectiveness of message depends on demographics of that target audience.
He further provides that attitude of the receiver also depends upon on the
number of messages forwarded to that particular receiver and attitude of
persons may also vary with the variation in the number of messages.

(—————–) focuses the age
that attitude of the receiver or a person large effects by the age of receiver
as the attitude of an adult was different to the attitude of the attitude old,
senior, or professional person.(—————) also explains that the success
of the SMS advertisement depends on the attitude of the consumer towards that
particular message.

(—————-) express his
views that SMS advertisement effects the behavior of a person and persuade and
influence the buying behavior of a person and helps the companies to improve
organizational image.(————————-) highlights the importance of
the content of the message that if the content of the message promotes
positivity it influence the attitude and perception of the receiver too in a
positive way and helps to receive the organizational objective.

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