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Risks and Benefits of Using Cookies and Spyware

Emilee Cutler

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Hillsborough Community College

 

Risks and Benefits of Using Cookies and Spyware

Ethics is described as “a system of moral principles,” according to “Dictionary.com.” Many people consider the use of cookies and spyware to be right, while others don’t. Many companies use cookies and spyware to see all the websites that their customers have visited. Cookies are described as “a message, or segment of data, containing information about a user, sent by a web server to a browser and sent back to the server each time the browser requests a web page.” (“Dictionary,” n.d.) When it comes to using cookies and spyware to track customer browsing and online purchasing, there are some risks and benefits.

How Using Spyware and Cookies Benefits the Business

The behavior of spying seems morally wrong but has many benefits. Some benefits of using cookies and spyware to track customer browsing and online purchasing would be that employees can see what their customers like so they can provide products that appeal to their interests. With the use of cookies and spyware, they can track down a website that their customers have visited. This is a convenient way of knowing what the customers appeal to the most.

How Using Spyware and Cookies Benefits the Customer

Another benefit would be that customers can have easy access to products that they like. To avoid the long lines, most people choose to shop online. Many of them visit websites that sell products that interest them. For example, a popular online shopping website is Amazon. Amazon uses cookies to track the websites that customers have visited. Once you log on to Amazon, you see products that are related to the last product you bought, or searched for online. Amazon’s goal is to make their customers online shopping experience a happy one.

How Using Spyware and Cookies is Risky for The Business

               Despite cookies and spyware being beneficial to the business, there are some risks. For example, a customer might feel unsafe when they shop online, and the business might lose customers. This could be risky and lead to possible shutdown of the business website. If businesses do not appeal to their customers tastes, this can eventually lead to a shutdown of the business. For example, 379 Teavana stores are being shut down because of the lack of business they are receiving. (Wright, 2017)

How Using Spyware and Cookies is Risky for the Customers

               The use of cookies and spyware could also be risky for the customers too. Knowing that websites track the other websites they have visited, ads can pop up on any website. This can become annoying and slow down their computers. When customers sign up for an online shopping account, without realizing it, they are giving that shopping website permission to access all websites they will ever visit. On the plus side, if customers are unhappy with websites tracking them, they can turn off the cookies for that website

Conclusion

Overall, it can be risky and beneficial for a business to use spyware and cookies to track down websites that their clients have visited. Many businesses like to sell products that are in their client’s best interest. This can benefit the business by making it easier for them to know what products their customers like best. This can also be very risky for the business. Using cookies and spyware to track the websites that customers have visited can make customers feel uncomfortable, leading them to remove their accounts from that website. If an online shopping website loses most of its customers, the company will have no choice but to shut down that website because of a lack of business they are receiving. Although using spyware and cookies could lead to a loss in customers, it could also help provide desirable customer service.

 

 

 

 

 

References

Commission, A. C. (2018, January 04). Online shopping scams. Retrieved January 15, 2018, from https://www.scamwatch.gov.au/types-of-scams/buying-or-selling/online-shopping-scams

cookies. (n.d.). Dictionary.com Unabridged. Retrieved January 11, 2018 from Dictionary.com website http://www.dictionary.com/browse/cookies

ethics. (n.d.). Dictionary.com Unabridged. Retrieved January 11, 2018 from Dictionary.com website http://www.dictionary.com/browse/ethics

Reynolds, G. (2014). Ethics in Information Technology. Cengage Learning.

Wright, T. (2017, July 28). Women Businesses™. Retrieved January 11, 2018, from http://www.wbusinesses.com/2017/07/the-starbucks-owned-teavana-is-closing.html

 

 

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