REFERENCE ID- 2018-03903
KAP STUDY FOR DIGITAL DAKIYA
SCHEME OF THE GOVERNMENT OF MADHYA PRADESH IN URBAN JABALPUR
is a developing country and with each year the rate of development of the
country is increasing by many folds. So in accordance to this and to boost the
development process the government of India introduced the DIGITAL INDIA
campaign. The Digital India programme is a flagship programme of the Government
of India with a vision to transform India into a digitally empowered society
and knowledge economy.
this campaign, the Madhya Pradesh Government introduced the Digital Dakiya
Scheme (also known as Digital Postman) to encourage cashless transactions.
is estimated that rural users will constitute almost half of all Internet users
in India by 2020. Number of connected rural consumers is expected to increase
from 120 million in 2015 to almost 315 million by 2020. However, as of now
according to government information over 93% of people in rural India have not
done any digital transactions.
scheme helps household people especially women and elderly people to learn
about digital transaction.The cashless transaction makes life easy in rural
areas. People do not need to stand in banks queues for money transaction. Knowing
the methodology of online transactions, people in rural areas can make digital
payment by their own smartphones. Other benefits like reducing the usage of
cash by adopting digital payment modes have rose to importance in the past few
it is more than essential to study the Knowledge, attitude and practice of the
Digital Dakiya scheme among the residents of rural Jabalpur.
u To assess the status of the awareness regarding the
Digital Dakiya scheme.
u To explore the sources of information regarding the
u To assess number of people utilising digital
transactions in their day to day life.
Type of the study- Cross
Study duration – 3 months
Study population- 58 members
of families residing in rural Jabalpur
Sample size calculation
4pq/l2 =Sample size
P=prevalence, q=1-p, l=allowable
Taking 95% confidence interval.
The sample size comes to 53(taking 7%
as the total rural population of India using digital transactions)
Taking 10% non respondent rate.
The final sample size comes to 58.
Sampling method Simple
random sampling method.
families from areas of rural Jabalpur are selected at random
1. Members of family must be
permanent residents of that
2. Preferred individual must be head of the family or
if not available, then the respondent may be responsible and literate member of
1. Individuals who are not permanent resident
2. Individuals not willing to
participate in our survey.
3. Families with no access to internet facilities.
Data collection procedure
and Instrument used-
Data will be collected by
door to door survey.
Instrument used – Predesigned
semi structured questionnaire prepared by discussing with faculties of
department of community medicine. Attitude is measured with help of 5-point
Likert scales (Strongly agree, Agree, Disagree, Strongly disagree and can’t
say; with scores of 4, 3, 2, 1 and 0 respectively).
– 1.Trained individual medical student will go to field for survey.
2. Training of students will
be done in department of community medicine.
3. Periodic supervision
and monitoring of at least 10% filled questionnaire will be done by the guide.
Each subject will be assigned a code word. Their identity will not be
Plan of analysis/
Data will be collected by door to door survey by
personal interview and transferred on an excel sheet. Both the
descriptive and inferential data analysis will be applied using appropriate
– Ethics committee approval will be
obtained before starting
In India currently a mere 7% of the rural population
uses online transactions as a mode of payment in their daily routine. Hence
this study will-
awareness among the rural Jabalpur population regarding the digital dakiya
the number of people utilizing digital transactions.
1. Digital payments system and rural India: A review of transaction to
cashless economy Dr. Ravi CS Lecturer, Department of Post Graduate Studies in
Commerce, (M.Com), K.L.E. Society’s, Jagadguru Tontadarya College, Gadag,
Karnataka State, India