One of the most valuable automotive brands in the world BMW is worth 8% less than it was in 2016, yet it’s still thesecond most valuable auto brand in the world.
Reason for this is its reputationas “The Ultimate Driving Machine,” BMW’s line-up (from compact crossovers tono-compromise sports cars) appeals to buyers who want something sportier thanan Audi and less formal than a Mercedes.Geographically diversified revenue streams BMW’s eventualgoal was to diversify both its product and its service portfolios while alsofinding new business models and revenue streams. In addition, it wanted tocapitalise on its reputation as a leader in innovation and to be in theforefront of bringing environmentally friendly car technologies and new ideasabout transport to the market. BMW are also in a Successful partnership with China BMW aim for a Perfect engineering and excellent drivingexperience and they do this by Exhilarating Powerful, Intense cars. The BMWDriving Experiences are said to be the ultimate track days for drivingenthusiasts and true thrill-seekers. Sit back, buckle up and push yourself andthe most powerful BMW models to the absolute limit. To make you discover the powerand precision of BMW unforgettable driving experiences.
Competence in hybridand electric cars, BMW said that in the future its production system “willcreate structures that enable our production facilities to build models with acombustion engine, plug-in hybrid or fully electric drive train at the same time”.Clear strategy to meet the future challenges and trends, BMW is the only Germanautomobile manufacturer to have shown a consistently positive balance sheetover the last 30 years and their business has been spared in all over theworld. They have sufficient capital to innovate more for future competition. BMWhave adopted after learning the need for defensive as well as aggressivemarketing and strategies.
BMW has mastered the manufacturing fine art calledmass customization as, for years BMW had a reputation for cars thatcombined great styling with exceptional performance. However, since the 1990s,the company had also gained recognition for its customization program, whichallowed buyers to design their own cars from a set of available options.Union representatives generally rate BMW a good employer as many have claimedthat working for BMW has been the best experience for them.