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On the
personal level, I came to love animation after watching many cartoon and
animated series (mostly Japanese), which inflicted/inspired me and played a
huge role for me to choose this topic which I like to seek as a future career
after I can master the tools to enhance my knowledge in this topic.


The motion picture production code known informally as the Hays
Code was adopted from the 1930’s and played a large part of in heavily
censoring American cinema for over 30 years as a result animation couldn’t
freely depict satire monsters, violence and was kept far away from sexuality in
adult themes.

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Since the production price was so high, studios had to
successfully appear to the masses on a regular basis just to break even. “Most
animation doesn’t make money, and that’s kind of like the dirty little secret
of the animation industry is. Most movies and TV shows don’t make money at all
they’re just designed to make and sell products, its good and bad” Will
Terrell, Character/Prop Designer.

The definition of what animation was seemed set in stone,
unattainable without a sizable budget, however, the close of the 20th
century saw the introduction of something that would revolutionize humanity
forever and along with it animation and that of course was the Internet.

This platform for limitless international distribution was
born and there was little to no censorship. What if a kid show, because that’s
what animation is right? What if a kid show was rude is always the concept,
which is still a hard thing to push in the industry, but with the birth of the
Internet and independently published animation is now more accessible now, I
think we’re finally in a position to see that shift start taking place.


In 1996 a company called Macromedia purchased a
company called Future Wave and with it a program called Future Splash
Animator, they continued to develop the software and renamed it Macromedia
Flash and due to its vector based format providing very low file sizes and
it’s growing interactive capabilities, Flash quickly became one of the
highly used applications for web browser. Millions of animation, games and
applications produced using Flash were engaging millions of people
around the world. “For animators like individual animators, it allowed them to
reach such a huge audience, it was amazing, the single biggest contribution that
flash has made and I’m sure people argue with me about this but it’s really
about video, it made video possible on the web, and so things like YouTube,
Vimeo, I’m pretty much that uses video that was because of flash.   “Mike
Chambers, Senior Director Communications Community and Evangelism for Creative
Cloud at Adobe.


Flash took the web by storm and dominated the sphere of
shareable entertainment and in particular animation content. However in 2007
when Apple released the IPhone, and sparked with it the era of
smartphones, they at the same time, rejected the Flash Player, which
resulted in many people expecting the imminent death of Flash and Animation

In 2016, they unveiled the newest evolution of Flash
and renamed to Animate CC delivering with it even more innovative tools
for animators and support for HTML5 (HTML5 is a broad set of technologies implemented in most browsers. It
includes video playback, a drawing surface, animation, Web fonts, and more
awesome stuff)
WEBGL ( (Web Graphics Library) is a JavaScript API for
rendering interactive 2D and 3D graphics within any compatible web browser
without the use of plug-ins) and HD
and 4K video rendering.

People have been saying the animation industry is dying
since the animation industry has started, but now we’ve got more and more
people that are creating new content like new and interesting kinds of stories,
not just some corporate manifests, we get a lot of really fun, quirky animated
series from people that really care about what they’re doing and I feel like
that’s going to happen more and more because those are the ones that are

It’s our job as artists to be mindful of where technology
is headed so that we don’t get left behind because it’s easy to become replaced
like that with technology, there were people a long time ago that their job was
just to do Color Corrections on movies that job doesn’t exist anymore
because it’s all done on Photoshop.

Animation is everywhere, it’s on the Internet, it’s
everywhere, so animation is redefining itself it’s not just for the big screen,
or just TV, animations are everywhere.

Animators and animation are evolving, they’ve gone through
it the whole history of art before where even the illustrators back in the day
panicked when photography came because they were just doing illustrations but
now photography is replacing that, so they no longer have to draw the men’s hat
or the things for the catalog. Someone can go and take a really good photo of a
landscape and someone that paints a landscape can have a better eye for what
makes a good image.  There are a lot of
people who misses for good old days, like “I wish it was still on paper” all
that sort of stuff, but to me, the technological advancement in animation have
made it so incredibly assuasive, like before, when some first started to learn,
they’d had to shoot everything, send off the film, wait six weeks for it to
come back, and they’re like “Oh, that’s where I made the mistake”  and then they had to fix it, and now for an
example, you can look at portfolios on a Cintiq (Wacom tablets for
drawing and photos activities) that has all the software built into it and if
it doesn’t work, the person can fix their portfolios without have to reshoot
and wasting so much time, no scanning, no paper, no ink.


Being able to animate in your house has already changed the
game and we are all benefiting from that, and that’s just going to become more
and more intense. As films gets more influenced by CGI (Computer
Generated Imagery) that’s a form of animation, so even if you have a
live action film, a lot of films are like 30/20% animation now. As animator,
we’ve got to adapt to the evolution, there’s going to be a lot of people with a
lot of talents that aren’t necessarily going to be working in a studio,
especially when it comes to things like Virtual Reality, which I think
are going to be really big in the future, the competition might get more fierce
because someone that’s never drawn in their life can pop up and make something
better than you’ve ever made and even sharpening these skills your whole
life,  so it just means the pressures on
to be good at what you do and that’s fine, more competition is fine, because
better art will be made.


Today animation tools are more powerful than ever before
technology is more affordable and the industry has never been more competitive,
animation is no longer just for children and in a noisy world, oversaturated
with content and stimulus animation has the power to transport the viewer into
unlimited worlds with endless possibilities. I can say that with the ever
growing list of animation programs, becoming more powerful and more accessible
and with giant industries like Adobe building its resources and tools for
animation the future of indented animation is looking very bright. Animation is
seeing a new age of accessibility and innovation it can be consumed and created
by anyone on the planted as a result, the big studios has been forced to adapt
and innovate to compete with the new wave of creative freedom born with the
Internet wave. In the past animation studios were also heavily dominated by
males and gender equality and creative leadership roles was unheard of, today
nonprofit organizations like woman in animation are playing an important role in
speaking out for gender equality in the industry so that animation can continue
to grow to be inclusive for all genders both inside and outside major studios.

Today no matter who you are where you’re from you can
access the unlimited possibilities of storytelling trough animation, technology
will continue to become more powerful and accessible and affordable and
education is freely available on the information superhighway and with all of
this, the future holds a bright horizon for people and artists who have the
next great tale to tell.

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