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Café name would be Ayyan Café. I had chosen a business which prepare and serve
foods, drinks in return of money. Ayyan café would be locally owned fast food
outlet that will be named as national franchise by our creative approach. Ayyan
Café will provide a combination of good food at reasonable price and excellent
fun packages with a healthy atmosphere. Ayyan Café would be the best answer to
the increasing demand for Fast Food to be consumed while window shopping in a
shopping mall.

today’s highly competitive environment, it is becoming strongly difficult to
differentiate between one fast food outlets to the others. Lahore is known for
the city of love towards food and eating. In recent years
Western fast food chains, such as McDonald’s, Pizza Hut, Domino’s Pizza, Subway Sandwiches, Dunkin’ Donuts, Nando’s and Kentucky Fried
Chicken have
appeared all over the city. Lahore’s retails sector is the strongest in the

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Opening a restaurant
requires to consider all facets of the business. We are drafting gaols and
objectives as part of our business plan. In addition to the look of our
establishment and type of food will serve. Goals are used to help a business grow and achieve its objectives. They can be used to
foster teamwork and help the business describe
what it wants to get. Setting goals is
an important part of any business plan.









We are listing down the main
10 goals for the development if café.

foremost priority is to establish one outlet in a busy mall, sooner in one of
striking shopping malls in Lahore like emporium mall. Later, our effort
will be a further development of more retail outlets in the nearby area or the
other main malls and markets like packages mall, MM Alam Road etc.

Our other main goal is to be one of the most successful fast
food outlets in Lahore, starting with one
retail outlet located inside a major shopping mall as “Emporium Shopping
Mall.” Our main focus will be serving high-quality food at a great value

Organize an
exclusive, contemporary, impressive menu that will vary us from the rest of the

Control costs at
all times, in all domains and enforce a moderate access to growth policy.
Although, we maintain more than enough fund to open more than one outlet, we
want to be on the safe side of the business.

Selling of the
products that are of the best quality, as well as keeping the clients pleased
with all of our product categories from food to store marketing.

Give 100% delight
to our patrons and sustain the status of outstanding services among other

Strengthen the two
most necessary things in fast food business: variety and statue, as these two
factors is a couple of main drivers in marketing communications.

Get access to rush
shopping malls near the target market.

Endorse good
values of company development and business ideology.

10.  To spread into a number of outlets by year three,
and sell the franchise to neighbouring metropolitan cities, such as kasour,
Multan, Faislabad and finally in Islamabad.



Justification why my top most priority is to establish
one outlet in a busy mall?

This idea is arranged to
have a station for the basic launch of this concept. Additional financing will
need to be guaranteed for the two consecutive outlets, awaited in month
13 and early in year three. The funding, in extension to the capital grant
from shareholders, will allow Ayyan’s Café to successfully open and expand
through year two. The initial capital investment will allow Ayyan Café to
provide its customers with a value-driven, entertaining experience through the
creativity of its founders.


Most successful fast food
outlets in Lahore?

I had priories it then other
ones because fast food has much improved in all over the world different
outlets are in our surroundings it’s a tough competition to meet the level of
western fast food companies, if I can’t reach the level of them in western
countries I should compete with them in my own country so that my country will
be improved economically and the others companies should move from my land. To
became it a successful fast food outlet we will have to do some extra efforts
so ayyan’s cafe will seek to be a premier local fast food brand
in the local marketplace. We want our customers to have the total experience
when visiting our outlets and website as they will learn about this charming
new “pop culture.” We will sell merchandise from pre-packaged sauces
and t-shirt, to bread makers, all with our official brand attached to them.


·       Vary us from the
rest of the competition?

As I have discussed earlier,
my competition is with the rest of western franchises functioning in Pakistan.
So I have to create an attractive and diverse menu, my staff should be
educated, should provide excellent food services to the students of different
universities. Offering wholesome and fairly priced, ethnically diverse food
option and good quality. Employees will have communication skills and of
friendly nature, that will be such a place that everyone wants to come again
and again, we will give some special memberships to the daily customers, that
will have some discount and special deals, good quality food will be available
and will be purely hygienic area. A person is attracted by the beautiful
surrounding Ayyan’s Café would be the one of the biggest café one day.

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