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Looking back at the overall point of view ‘Retail
space arrangement and design is an important feature in promoting the sale of a
given line of fashion design’ (Han , 2003 : 15). Has it’s been discovered by
fashion designer using retail design and space has allowed to create good communication
with their customers and allows the fashion designers to show and express their
work. And using architects that have the same approach has its been found that Armani
uses the minimalist approach to design his retail design which allows him to
create space to bring comfort to his retail designs since minimalism style is
more about having less distraction. It believe that collaboration with fashion designer
and architect really helps to achieve a successful design since each of the architects
and fashion designer brings all their  same
ideas together to create something unique. Retail design stores are always characterised
by unique entrances, which sometimes offers a simplicity effect which leave it to
have a feeling comfort in the environment for the costumer to feel in peace. or
a more use of objects use that creates a telling stories that the fashion designer
want the customer to explore and have a curiosity mind about it . Besides, in
all every fashion design has a different approach with their style as pointed out
Armani stores are more of a natural touch to the environment with light on the window
display which glows on the garments which enhance the look of his retail space
not just that only its believed that the light are always focus on the object that
Armani want his customers to look on. Which it’s been discovered that the
minimalist retail architecture design which was designed by his lead architect
Silvestrin has always aimed to use simple natural material elements to create a
shopping experience for the customer to not feel distracted. On the other hand,
Prada approach to retail space design is exactly opposite of what’s been seen
in the stores owned by Armani. Prada embraces modernity in her design of her
retail store and combines various elements to bring in a classy outlook within
the store with reference of her life of politic which she tells a story and make
her retail store have distraction. Koolhaas is one of the leading architects
that have worked with Prada to develop different fashion stores across the
globe. Koolhaas uses complex and high-end products to create a shopping
experience when designing the retail store. Through the combination of various
technologies, the architect can design new and improve outlet that meets the
need of the costumer. However, Koolhaas designs have some flaws including
inadequate lighting and waste of retail space. Despite these negative elements,
Koolhaas can develop a world-class retail shop that portrays an image of interesting
theme objects and luxury on the minds of the customer by distracting and giving
views. ‘The primary aim behind the design of retail shops should focus on
improving customer experience and ensuring each customer is well taken care of
from the time they enter the store to the time they depart…’ (Pecoraro and Uusitalo,
2014: 450). Regardless of, the different architectural styles, both Prada and
Armani collaborate with architects to create unique retail space that can leave
outstanding memories on a costumer’s mind. These two fashion designers invest
time, money and resources in developing and innovating new retail store designs
that improve the customer experience. By improving the customer experience, the
company can record high sales through customer loyalty, desire in buying and
the new customer that enter. It is, therefore, very important for fashion
designers to collaborate with architects  when designing their retail spaces as this
move helps create a long lasting retail store and shopping experience for a

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