has been found that, objectives are important tools for strategic planning in
market industry (Karami, 2016). My goals and objectives for my clinical
practice will include:
a good understanding and be an advocate for the community that I serve.
a good history and physical of women by incorporating ethical, social, and
diversity perspectives in order to provide a culturally competent health care.
my medical knowledge to provide exceptional patient experience.
good quality of care to all insured and noninsured patients.
First of all, my target population
would be mostly women with gynecologic and obstetrics needs. My overall
marketing strategy focus is “Grow a healthy OB-GYN practice” that emphasizes on
visibility, growth, reputation, and insights. I will start up with visibility,
which I plan to create a exceptional website and professional profiles so that
the potential patients can have a little insight of the staff background.
Secondly, patients will be attracted and retained to the clinics with remainders
of their appointments by either a quick call phone, text, or via email.
Besides, online appointment booking or reminders will be available. Keeping the
practice reputation is a must. One way to keep up with competitors is by making
a great impression through constructive reviews available on the clinics
website and on top reviews sited as well. As a result, I will be able to get
instant insights into the success of my efforts in one easy to understanding
dashboard. These above listed strategies will help the practice thrive by
combining the tools needed to attract new patients, modernize our patients
experience, as well as streamline the front office. Social media, including
Facebook, twitter, instagram, is considered as great addition to the practice
in terms of advertisement strategies.
A variety of services involving
women’s health will be offered, which include the following:
care- starting from antenatal care until delivery of the baby. For instance,
our goal is not limited to preventive healthcare and potential health problem
throughout the pregnancy but also promoting healthy behavior or lifestyles.
services- providing genetic counseling and assisting patients to become
services- educating patients about variety of contraceptive methods and helping
patients choose what best for them and when they want to have kids.
sonography- more affordable and in conjunction with both obstetrics and
screening tests as preventive measures and treat patients accordingly.
minimal invasive procedures as preventive measures or increases quality of life
while reducing comorbidity.
My pricing will be based on
sustainability in order to set the most effective price for my practice,
patients, and the healthcare industry. A good understanding and knowledge of
the true value and market cost of all types of payment structures will help me
determine the most effective price for my practice. I Will manage pricing by
increasing and potentially decreases in a way that would help me maintain and
grow my practice. I will also keep my prices not too high neither too low in order
for my prices make sense to my patients. In addition, I will make sure that the
services that I provide have a positive impact on the practice and provide the
service my patients will expect. My location of choice is rural. Why pick rural
location to open an Ob-Gyn clinics?
Rural women are known to experience
poorer health outcomes, have less access to healthcare, and have limited
numbers of health care providers. As a future ob-gynecologist and advocate for
reducing health disparities, I believe these women are kind of left behind.
With that being said, research shows that rural women’s health and outcomes are
very poor (Committee Opinion, 2014, February). They experience higher rates of
hospitalizations with complications during pregnancy, poor health status,
unintentional injury and motor vehicle-related deaths. Thus, access to health
care for rural women is complicated by patient factors as well as to those
related to the delivery of care and limited number of physicians (Committee
Opinion, 2014, February).
Some effective strategies I will use
to promote my clinical practice are the following:
an exceptional professional website, an excellent written blog, the use of
social media such as Facebook, twitter, and instagram.
proactive in the community by participating in health fairs and other local
events such as charity.
high quality services that are expected by the patients.
customer services to improve satisfaction
birthday cards and thank you notes to my patients.
in all, my goal is to strive for excellence by providing comprehensive, compassionate,
and individualized care to women within a warm, serene, and nurturing environment.