IntroductionShould peoplereally put all their trust into something they see online, in this document wediscuss about global, national and personal perspective on this certain subtopic in the whole realm of the digital world.
People often have social medialike Youtube, Instagram, Twitter, Snapchat and so much more, however did youever stop and think about the advertisements surrounding the social mediaplatform applications and if people should be placing their trust, and money onall of it.GlobalPerspectiveTheworld is going to change offline and online, and its changing right now, morepeople are downloading ad blockers to avoid seeing advertisements on websitesthey visit and its creating a change in time where people instead of viewingadvertisements before their video, instead now view them being promoted in thevideo, like having their favourite youtuber showing off something likeaudible.com or quid since the companies are finding their way around adblockers.NationalPerspectiveIndonesias advertising can be a lot different from howthe rest of the worl advertises since in indonesia advertisements often causeconsumers to call the company and was originally most used in india but can beseen placed in indonesia, the reason for this is to give consumers a sense ofenvolvement and can easily trick them into trusting the advertisement moresince they had to do something manual to achieve the item or more informationabout it. PersonalperspectiveI haven’t experiencedanything with trusting advertisements since I don’t purchase items online. Butmy father has had a terrible experience with purchasing a phone online due toan advertisement he saw, and having it come on time however it was in terriblecondition, it’s battery was completely drained and couldn’t function properly.PossibleOutcomes or ScenariosAdvertisementsbeing false or true can cause many wide varieties of outcomes both being eitherpositive or negative, often if people trust an advertisement so much that theybuy the item and it turns out to not be what they thought it should be, theywould often sue to company or even the promoter. Companies can also be asked bythe promoter to sponsor their video or pictures so some people think that notall sponsored things are bad since the promoter might actually like the item.
Possiblecourses of actionCompanies can have serveral courses of action towardsthis issue mentioned above, however the most common is to defend their actionsand show that the item is truly what it is called out to be. But the companiesare often hesitant to admit their mistake and try to convince otherwise. Peoplewho are given something they paid for incorretly either take it to court ordepand for a refund depending on the item, the price, the person and thequality.PersonalResponseI would saypeople shouldn’t trust completely on online advertisements especially if thoseadvertisements happen to be sponsored, by sponsored I mean when the company ofthe item promoted is paying the promoter money to say their opinion on it. Mostoften promoters are social media influencers such as Chrissy Teigen or MattDrudge, would exaggerate their, often positive, opinions on the item to veryextreme lengths.
However exaggerating so much can put off many people watchingor reading the advertisement since it gives a sense of not being completelytrue. Not only does it exaggerate the truth(or false) it may also be using the promoters social status as a social mediacelebrity to the company’s advantage by saying ” That if my idol likes it, it could be ofuse to myself and my household” . Companies also look for people that relate tothe product itself like having a makeup guru promote makeup like, lipstick, foundationor eyeshadow. Sponsored products arealso most often found in optimistic settings like a healthy family with greatatmosphere to set the mood for people to want to buy the items by only lookingat the visuals.