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  In the European Union, there are some laws about
competition and how that should affect EU companies and the citizens in our everyday
life. Competition law is a law that promotes the maintenance of market competition.
Competition gives to companies the courage to offer products and services at
the most beneficial terms also encourage them to be more efficient and innovative
therefore to reduce prices. Competition
policy in Europe is playing crucial role of the internal market, it makes companies to compete fairly and
provides consumers with the lowest price but at the same time with high quality.
Competition makes companies to be constant under pressure so to be possible to offer
the best quality, the lowest price and at the same time to be profitable, because
consumers have the choice to go to another company. All companies aim to get the
biggest share in the market therefore the commission try to prevent that so
they are monitoring the agreements between companies that restrict competition,
for example companies making cartels so they can control prices or divide the
market, but in EU this is illegal, and heavy fines are been applied to those companies.
EU competition policy is trying to persuade an effective infliction of
competitive rules in the sectors of anti-trust and cartels, mergers and state
aid, maintaining competition instruments aligned with market developments. The commission
follows an economic approach as well as legal to the evaluation of competition
issues. The European Commission brings cases in a wide variety of different
sectors of industrial activity therefore it is affecting many products used by
consumers. In some cases, may cover products directly used by consumers, while
in others the cases may relate to products or materials further up the supply
chain. In some cases that there is a violation of the law commission has the
power to investigate and also take decisions for fines for those violations. National
courts also have the power to decide whether a particular agreement complies
with EU competition law or not. Companies and consumers can also claim damages
if they have suffered as a result of illegal behavior restricting competition.
The investigations are being applied to companies that are violating rules or
will violate rules, the commission can act before or after the violation happen
in order to protect the competition market. Companies and EU governments
regularly lodge and sometimes succeed in appeals against Commission decisions.
European competition law is important also for the consumers as it is for the
companies and its changing our life. EU making this law to protect consumers and
companies.

  Every day
consumers in the EU with the latest economic situations are trying to spend
less in products and services but how they will achieve that when companies are
making illegal agreements such as fix prices, limit production, share market or
customers, and then the competition law comes to solve that crucial problem and
affecting positively the consumers. Competition law offers low prices for all,
and it’s the simplest way for a company to gain market share which in this case
EU competition law is pushing prices down, not only affecting all the people to
afford the products but also encourage the companies to build up a strong
economy. For consumers it’s not always the low prices that they can get it’s
also the high quality that companies provides customers with, competition makes
companies not only to lower their prices but to make products with the best
possible quality in order to attract customers, high quality products last longer
or work better therefore it is affecting consumers economy positively. The consumers
in EU have more choices that means that if you can’t afford a product or a
service there is always replaceable product also companies will try to make product
different from the others so consumers can select various products which have a
perfect balance between price and quality. Most important role in competitive
market is that you have an innovative environment, companies trying to find new
ways of design production techniques and services. Competition within helps
make European companies stronger outside the EU too, and also to be able
to hold on their own against global competitors.

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