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In Bangladesh,
BRAC Bank Limited is a private commercial
bank which was founded on 4 July, 2001. Initially, the main purpose of
this bank was to reach to the large number of unbanked people that was not
covered by the traditional banks. Though the main motive of this bank was to
facilitate Small and Medium Enterprises (SME), at present it is the provider of
Retails Banking, Card Service (Credit & Debit), Wholesale Banking
& Custodial Service, Probashi Banking, Foreign Exchange & Related
Services, SME Banking and so on. They are giving their full effort to be thevibrant,
transparent and efficient financial banking services providerin Bangladesh. BRAC
Bank is ready to bring any change for the advancement of their consumer and to
keep pace with the current dynamic market demand. Keeping this in mind, on the
beginning of the next year-2018, they are going to introduce a new digital
change in their company. This report has been made from that perspective to
acknowledge the acceptability of digital transformation among the users in
general, mostly in their employees. This was a qualitative research and both
primary and secondary research are used to collect data so that the research
can be done in an unbiased way. For the survey, 50 respondents are approached
to express their opinion about digital transformation in a company. By using
SPSS tools, researcher wanted to know the correlation of two specific questions
from the survey questionnaire. In brief about the survey, most of the
respondents support digital transformation. From their perspective, digital
transformation incurs a huge amount of cost for that organization but compare
to it’s usefulness-this cost is worth enough. Basically, digital transformation
ensure the capabilities in it’s user to complete their task more efficiently so
that they can embrace new challenges in this dynamic business era and can accomplish
their business goals. Last but not the least, it needs to remember that, “Digital transformation is the profound
transformation of business and organizational activities, processes,
competencies and models to fully leverage the changes and opportunities of a
mix of digital technologies and their accelerating impact across society in a
strategic and prioritized way, with present and future shifts in mind” (i-scoop,

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