We wanted to find out whether taste disgust influences moral judgment. We hypothesised that the bitter beverage (compared to the sweet and neutral beverages) would result in harsher moral judgement. Furthermore, Our second hypothesis was if one’s political orientation can affect moral judgement and specifically if influenced by the beverage. The results found that in the sweet condition, participants had harsher moral judgement compared to bitter condition thus, our hypothesis is incorrect. The effect was not significant. Furthermore, conservatives in the bitter condition were harsher in moral judgment. However, in the sweet condition, liberals had harsher moral judgement. Nevertheless, result shows that it was not significant
Our experiment goes further than past studies as most psychologists didn’t look for a link between gustatory disgust and moral judgement except Eskine et al. Majority of psychologists such as Moll, de Oliveira-Souza and Eslinger (2003) found a neural link between emotion and moral judgement.
Our study supports George Lakeoff’s theory of conceptual metaphors. He described his theory as experiencing something in another. we can see this in our research as morality could derive from feelings, a sensory experience which is important in moral processing.
Possible confounding variables such as boredom and tiredness. Participant became more careless from fatigue or write anything “what the hell effect”. Another confound is what emotional state the participants were in before the experiment as it can affect judgement.
One of the limitation was that in the sweet condition, we did not use minute maid berry punch which Eskine et al used. This can be easily improved by using the exact stimuli for future research thus, increasing reliability. Additionally, the participants were all undergraduates hence, results cannot be generalised to the rest of the population. There was a ‘replication crisis’ as results are not as robust as we assumed making it difficult to replicate. Furthermore, individual differences should be taken account. Large-scale replication is time-consuming and in most cases impracticable.
To conclude, it appears that gustatory disgust doesn’t lead to harsher moral judgement and although we hypothesised that conservatives would be harsher in moral judgement. That does not seem to be true. Our moral processing is effected by multiple factors that it is hard to pinpoint it down to one. There is still a lack of evidence to support the theory that gustatory disgust leads to moral judgement. Evidence supports that emotion can influence moral disgust. Perhaps, we can research if bitter, sweet and neutral foods elicit any emotion that can influence moral judgement (Schnall, Haidt et al 2008)
Reflective Account 200 words
Before we started working on the presentation, we all divided the sections into parts so that we were all contributing to the group. We came in during our free time so that we could organise the order of the presentation and help each other. Furthermore, throughout Eskine replication experiment, we all brought in 5 participants and did the experiment. We all worked as a group to analyse the data. My group worked well together as they all pulled their own weight
When we were doing the presentation, we had too much information on our PowerPoint that others found it harder to digest. This also resulted in us just reading from our papers and going over-time. We were the first group to present which resulted in some of us not projecting loud enough for everyone to hear. Furthermore, We also didn’t present the main effect of our IV’s and the interactions. We also didn’t explain the ‘replication crisis’ or what our DV. We also didn’t include how we excluded some participants. On the whole, our presentation went swiftly and the feedback we received helped us add what we needed for our assignment. It was a good learning experience
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Eskine, K., Kacinik, N. and Prinz, J. (2011). A Bad Taste in the Mouth: Gustatory Disgust influence Moral Judgement. Psychological Science, 22(3), pp.295-299.
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