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Consumer
behaviors have been thought that they are influenced by variety of factors.

Level of involvement of a buying decision is seen as low or high varies by
consumers, not by products. Based on customer’s experience and knowledge, some
buyers are able to make quick buying decisions, while others may need to
acquire more information and evaluate them before jump into a decision. The
degree of involvement presents the importance of the product, the interest in
consuming it, and the amount of information needed to close a purchase. The
degree of involvement in purchasing decisions may be seen as a sequence ranging
from repetitive decisions (consumers are indifferent) to high-involved decisions
that necessitate a considerable thought. Consumers with little expertise in a
product may be more involved than somebody already has experienced it. People
have often thought about several products they need or want but stopped at that
stage. Sometimes, they come across those products and look at them, evaluate
and compare them considerately, then stop and  never proceed to the purchase stage. When some
products are running out such as milk, sugar, they will be are refilled right
after consumers recognize the need. Regular, basic products do not necessitate
consumers to search for more information or assess other options. As Nike says
in their slogan “just do it”. People incline to be less involved in the buying
decisions of products which are relatively cheap, and carry a low risk (both
financial and timing) if the buyer are disappointed by buying them. 

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