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1.1. Background Of The Study

Wardhaugh (1993:253) confirms that the actual rules of address in a
society are as complex as society itself. A term of address is a word, phrase, name, or title (or some
combination of these) used in addressing someone in writing or in speech. Also
called an address
term or a form of address. A term of address may be friendly, unfriendly, neutral,
respectful, disrespectful, or comradely. As social of human, people have
their own behavior toward language. Every language shows the social characters
of the speaker. Furthermore, it shows the relation between them. In
communications, addressing someone is a very important social intercourse. People
can find many forms of addressing term used. In the formal situation, people
usually address someone else’s by their titles like Mr., Mrs., Miss, etc.
besides in relax situation someone often calls a friend with his or her nick
names such as Jane for Jeanne, Abby for Abigail, Joe for Joshua or Cathy for
Catherine. Addressing term often say well conscious or not even though in
written language, though always show and be a part of the speech.

Usually for title Mr. used before a surname
or full name to address or refer to a man without a higher or honorific or
professional title can use at some place, profession, activity or at the office
example “Mr. President”, then for Mrs. used before a surname or full name to
address or refer to a married woman, or a woman who has been married, without a
higher or honorific or professional title. Next is Miss a title used before the
surname or full name of any woman regardless of her marital status (a neutral
alternative to Mrs. or Miss). For example, “Ms. Sarah








Address terms are governed by a variety of
social factors, the particular occasion, the social status or ranks, sex, age,
family relationship, occupational hierarchy, race or transactional status. The speaker uses addressing term to
call the person who involved in the conversation. The use of addressing term
depends on the addresser and addressee’s relationship, the social status or
individual involves in the conversation. The aim of addressing is to maintain
social relationship between addresser and addressee in society (Artika,
2008:1). When racial or
social rank is important in society, the address terms that show respect and
hierarchy will be preferred; while in society which claims to be egalitarian,
address terms may not be considered so important. Therefore, there is a close
relation between address terms and culture.

However different culture, context, social
status between the addresser and addressee’s not often causing misunderstanding
in word, name or title between the addresser and addressee which cause by
different communication situation, culture and social status between the
speaker’s like to greet someone older by call name only. In Indonesia culture
will have impact uncomfortable feeling to that person. That person can assume
the speaker not have respect. Besides the speaker only call by name only,
because wants to familiarize or get closer to that person. Therefore too much
misunderstanding between addresser and addressee’s. That’s why in western
culture must use good addressing term too like Asia culture between the
speaker’s. Being polite is a complicated business in any language (Holmes,
1992: 296).  People should more
understand the language, social and cultural values of society. They tend to
think of politeness not just a matter of saying please in making request or
saying thanks when someone does something for us or gives us what we want.
People need to understand the social values of a society in order to speak
politely. Choose the appropriate addressing terms to call someone can show the
politeness level. For example, the sentence “thanked you, bitch” said by
someone to addressing his friend shows that the words “bitch” has low level of
politeness in conversation.

In other words it includes impolite
addressing terms. Therefore in this thesis the writer wants to use the data
from the movie script. The writer chose this movie script because in this movie
script so many speeches with different conversation so it really helpful to
found the data which the writer needs it. The movie script which the writer
choose it is Baywatch by Damian Shannon and Mark Swift. In this movie the
writer found so many kind phrases, name or title use for respect, appreciation,
or just have fun. Therefore the writer wants analysis the address term inside
this movie script Baywatch for more detail.                                                                          2

1.2. Problem

There are two problems that analyzed as

1. What kind of addressing terms are used in the movie script
Baywatch by Damian Shannon and by Mark Swift?

2.  Which politeness strategies
are indicated by using those addressing terms?

3.  What are the causes and
the impact using addressing term toward relationship


Scope and Limitation

            The scope of
this analysis is Baywatch by Damian Shannon and Mark Swift (2017) and is done
by using addressing term theory of Torchim. From Torchim theory can use
descriptive analytical with simply summary. Analysis is limited and focused on Mitch
and Brody as the main character in the movie.

Goals And Function

1.      Describe
many kinds of addressing term uses in the movie script Baywatch.

2.      Describe
politeness strategies which indicated by using addressing term in the movie
script Baywatch.

3.      Find
out the reasons using addressing term or not in the movie script Baywatch.

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