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By reading this quote, I
have found myself thinking that Artificial Intelligence really becomes exciting
and terrifying for the people of the modern world. We all are interested in the
latest gadgets, automations for home, making our lives easier, smartphones with
fingerprint unlock or best known “Siri” application and it is obvious that
everyone is looking forward to a new series of iPhone, ready to pay a huge
amount of money. On the other hand, fear to be obliterated by automations and
robots follows working people more and more frequently. The creation of IRobot
Company, cleaning floor robot “Roomba” with
the strongest volition and intention or robot Baxter at Rethink Robotics, which
is more alert of people and dexterous is the indicator of humans’ fear.  Incessant advances in technology and the presence
of these prove actress Gemma Whelan’s word that Artificial Intelligence is

Artificial Intelligence

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Considering robots or
software applications, enhanced with AI, it can be said that physical robots
perform more functions in comparison with workers’ performance. Moreover, software
applications used daily to assist in finding an immediate answer for any type
of questions. What does AI refer to? So that it changes the way, people work.
By defining AI, it is found that the integration of computer science and
physiology refers to Artificial Intelligence. It comprises the juncture of big
data, machine learning and computer programming.

Artificial Intelligence
represents the juncture of three elements: big data, machine learning and
computer programming. The first element provides necessary raw materials to
practice, learn, and exercise in order to perform tasks efficiently.  The second one gives the ability to acquire
knowledge and skills, and improve own performance of robots while the third Computer
programming gives the capability to carry complex tasks automatically, in case
of robots, computer programming is connected to robot’s specific actions.

Artificial Intelligence through centuries

Productivity improvements in
human lives, are enhancing than ever before. Throughout the human history,
automation speeded the advances of productivity and life quality of people. In
19th century, a huge number of population was employed in manual in the
agricultural industry. However, the introduction of automation equipment within
the industry, led to increasing the productivity of work and declined
workforce. Automation led to the immense growth in production and product
quality despite little number of workers. In the 20th century,
manufacturing industry met the same process changes. Automation developments
resulted in productivity rise while workers number in manufacture decreased
immediately. In the 21st century, another paradigm called AI
“Artificial Intelligence” is converting the world of work. Artificial
Intelligence is shifting the life and work style of the modern world by
presenting physical robots and software bots almost in every industry. There
are some views about jobs’ risk because of AI on the other hand, there are
arguments about the narrow range of tasks replaced by automation. Still, the
future is unpredictable while suitable economic policy response is required for
the new industrial revolution anyway.

Tourism and Artificial Intelligence

My work experience until my
27th assisted me to realize that I found my place in tourism industry,
more specifically in the hotel sector. This sector in turn illustrates a lively
atmosphere where job is very much in the process. Working in a hotel means
automatic escape from tedious office tasks.

Currently, Artificial
Intelligence evokes great interest of the tourism industry by providing a huge
capacity to increase every sector activity, a wealth of data available for
professionals and powerful computers with the multiplication of available data.
Nowadays, there are variety of technologies, applications, individualized
concierge services and online chatbots simplifying hotel sector and exceeding
customer satisfaction.  The relevant
question here is “Do people use AI wisely?” The introduction of AI added
enormous value in service quality of hotels. The most noticeable system applied
either as “customization” changed profoundly inside and outside functions of
hotels.  Almost every sector of tourism industry
beginning from little restaurants and ending with big hotels advanced in
proposing their products. By providing customization system, AI enabled the hotel
sector to match preferences, desires and habits of each individual traveler
because of the AI skills to make the pool of data meaningful and easy to use in
a proper way. By using AI system, the possibility to convert travelers’
interest in to the purchase is very high. 
AI absorbs customers’ wants and needs by learning what purchasers look
for, buy and love which leads to customized and targeted offers. Today hotels
or travel agents with the help of cognitive system are able to learn from every
single interaction and interact in natural language, able to procedure
structured and unstructured data with improved geo-localized content.  It can be seen that, the usage of Big Data
develops the strategic topics of hotel sector as “smarter destination” based on
individualized consumer experience. Big Data availability advances management
provision and marketing analysis as well. Whole h sector is more efficient as
Big Data refers to big asset helping to catch useful information in place and
on time.

Prevail over AI

are clear nonetheless there is an essential question «Are we in danger to be
replaced by robots in Hotel sector?» and there is a strong answer “we are not”.
Albeit of unreplaceable human features those robots will incapable to attain
however, we people must realize that the future is unpredictable and the
solution to possible problem should be existing. Despite the fact, that robots
have only programmed skills. Obviously, current development of digital
technologies, particularly in robots stir up worry among workers in hotels,
travel agent companies and other tourism sectors. Huge fear relates to the concerns
about robots destroying remaining jobs and robots are on the way of  the superior performance of tasks in the
future. The researchers of Massachusetts Institute of Technology pointed the
truth about robots getting well in various jobs and tasks. One of the greatest
hotels Hilton is well-known example of robots replacing human workers. Robot
“Connie” created by IBM’s Watson has almost become a substitute of information
desk or guest relation officer of the hotel, as Connie is able to provide
guests with necessary information during their stay. The robot’s ability to
reply such questions like the location of entertainment places, sightseeing,
best restaurant to visit or how to get to the specific destination is amusing
visitors. Although, the fact needs to be noticed is that Connie draws the
information by Wayblazer, which is a travel advice tool that is formed by
humans not by itself. Connie would not be successful without workers installing
Wayblazer into it and without the idea of Connie’s construction. It
demonstrates a distinct advantage of humans over automation or AI how it is
used to be called. Human beat machines with creativeness. This does not only
comprise the ideas of robots’ formation moreover, it includes creative writing,
entrepreneurship, advertisement skills or marketing procedures to increase
hotel’s popularity. These are highly paid and rewarding jobs, any kind of robot
is not capable to write attractive text for hotel brochure or website, robots
are not able to do innovations or establish marketing procedures to increase
the revenue. Another argument of robots disadvantage over humans is the absence
of emotional intelligence. Any kind of robot in spite of its smartness and
conscious is not talented to substitute human kindness of help, the sense of
mercy, pleasant conversation or cheerful smile when a guest comes in. Humans
are the owners of emotional intelligence. By being motivated and sensitive to others’
needs people create leaders, strong managers or caretakers. For instance, the
idea that robot holds assembly and motivate employees does not inspire confidence.
It is known that without professional manager who can lead employees on the way
of objectives, vision and mission, hotels would not success of its business. Additionally
to emotional feelings, there is a loyalty feature that automations never
obtain. Hospitality industry reaches high peaks in business by being loyal to
its customers and being ready for any circumstances occur so that robots
incapable to do. As a demonstration of loyalty, one of the best known hotel
“Ritz Carlton” can be proven as an example. Family guests visited the hotel
with the child whose favorite toy was giraffe “Joshi” and child used to hold it
anywhere they go. Somehow the family forgot their favorite giraffe in the
hotel. The child was upset, cried and worried about his favorite toy, which was
left. In order to help parents to soothe crying child and to show care, Ritz
Carlton took several photos of  “Joshi”
«relaxing in a bitch with sunglasses, drinking cocktail and other funny shoots.
By doing this measurable procedure hotel obtained a lot that is loyal,
presented attention and care to its visitors even though they have already left
and hotel could find a place even in a child’s heart. This evidences robots
inability to react and solve problems in befit to hotel success and reputation.

Artificial Intelligence can
push Tourism industry forward, but not up to the replacement. The first and
quite huge problem related AI is the energy that robots consume, which is not
solved. Considering that, robots are widely used at operating and manufacturing
stages requiring the highest percentage of energy; research groups and scientists
are focused on energy consumption, which is still a challenging and unsolved
task.  Reasonably, human performance is
not similarly high as robots’ one, but we people do not require energy moreover,
we do not depend on it to accomplish any type of job. While AI consumes an
enormous amount of energy that is costly for any industry besides this colossal
energy consumption, it adds massive risk to the global biggest energy challenge
humanity facing. Currently, humanity’s energy hunger has extended to
unprecedented level. It confirms the prevalence of people over automations and
in its turn, it presents the way of people staying economically stable despite
AI improvements. In order to stay technically improved, for human beings the
bite of bread with a cup of water is enough to be refreshed and continue any
kind of job. Likewise, it must be noticed that more than half of energy derives
from fossil fuels mined from the Earth’s deep. It is obvious that natural
resources are not infinite. Peoples’ technical
improvement does not influence negatively on global issues which is another
relevant feature of being and staying stable over AI.  Another critical factor is the growing
significance of social skills in the labor market. Beginning from 1980 and
continuing until 2012 there was increasing demand for social skills in the labor
market. There can be noticed 12% upsurge in works a huge need in social
interaction where tourism industry is in high demand. While at the same time, 3.3%
deduction was in STEM (science, technology, engineering, math) occupations.  This trend helps to understand that with the
non-stop development of social skills, human being is able to stay economically
relevant. The reason for this is the fact that humans are born with the
possession of social skills, whereas AI robots did not possess this feature pending
present days. Even with superior technological improvements related AI, people
will not lose their relevance in the labor market as robots are powerless to
catch up social skills. The next way to overcome AI is lifetime learning. In
order to stay ahead of automations; lifetime learning, training and retraining
are an effective way. From my personal view, the creation of entrepreneurship
climate full of possibilities is worthy approach as well. Advancing
entrepreneurship means the increase of new ventures that leads to the formation
of new jobs and more vacancies for people.

The summation would be that
Artificial Intelligence is a tool to accomplish certain tasks efficiently and
effectively while hotel professionals focus on their mission. Artificial
Intelligence refers to a cognitive system only and it is important to notice
the word “Artificial” which regularly proves that AI is imitation and manmade
creation. The aim of AI is not to replace human beings because it cannot learn as
people do. Robots serve the needs of humans and tourism professionals who take
benefit from AI by using it wisely and referring to it as a tool.


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