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As Internet access, e-commerce, mobile device and application usage and business adoption continue to expand, cloudrelated spending growth in India is set to outpace that of the rest of the world and reach $1.9 Billion by 2019. The continuedgrowth of the cloud services market, in India, will result from the adoption of cloud services for production systems andworkloads, in addition to the development and testing scenarios, the most prominent use case for public cloud services.Rise of Industry CloudsThere is an recent emergence of industry cloud platforms which are typically positioned as specialized PaaS offering thatdevelopers can use to accelerate creation of apps and deliver value to customers. For example, GE launched Predix, ancloud platform for IoT and analytics to help companies in industries like aviation, healthcare, and transportation and acceleratethe development and delivery of IoT applications to monetize the vast amount of data being generated by sensors attached toall kinds of equipment. This can drive up to 20 percent increase in machine yield over time, reduce call center activity by 20percent, save up to 15 percent on parts replacement, and save 10 percent on tech support time. Similarly, IBM has createdWatson Developer Cloud, that can be used to invoke language, vision, speech, and data smart services. One company is usingthis to harness cognitive analytics and build a solution that helps doctors interrogate a vast corpus of medical research dataand correctly diagnose patients faster than ever.Despite significant awareness, certain challenges such as insufficient internet infrastructure and inconsistent power supplyin some areas, are hindering an enterprise wide adoption of cloud services. Today, most large Indian organizations host lessthan 15 percent of their IT processes in cloud. Also apprehensions remain in terms of adequate protection of sensitiveinformation. The current adoption focuses on only noncritical business workloads and SaaS applications. India alsopresents ambiguous policy for cloud services such as there is no formal data breach notification rule.A possible way to curb the challenge of infrastructure and power supply issues is to place the data centers in areas with moreconsistent power capacity and better Internet infrastructure. Firms can also ensure implementing power equipment setupslike rooftop solar panels to ensure an adequate supply of electricity. Organizations, service provider and government shouldwork together to develop proper privacy and security regulation which can propel enterprise wide adoption of cloudtechnology.In India, the SMB market projects a huge business opportunity for Cloud Service Providers. Givenbenefits like low cost and scalability, increasingly Small and Medium businesses are evaluating option ofhosting their IT on cloud. In a survey of 150 SMB companies in India by International Journal ofComputer Science and Technology, 76% showed interest in adopting cloud services with 60%preferring using public cloud services and 68% preferring IaaS.As more organizations build their Digital Transformation strategy, Cloud Computing is poised to become astrategic rather than tactical part of implementation. Additionally, cloud vendors should look atopportunities to distinguish themselves by providing industry specific cloud solution which can propelenterprise wide adoption of cloud. Putting up a consultative selling approach and providing managedcloud service offerings such as cloud assessment and planning, cloud operations management andapplication performance management and monitoring, can also potentially increase its adoption.Organizations, service provider and government should also work together to develop a proper privacyand security regulation to mitigate the security concern which is currently impeding its growth.

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