Inc is one of the biggest multinational technology company in America which is
headquartered in Cupertino, California. It was first established on April 1,
1976 by its founders Steve
Jobs, Ronald Wayne and Steve Wozniak. Tim Cook is Apple’s present CEO. Apple designs,
develops and markets consumer electronics, computer software, personal
computers and online services such as the iPhone, iPad, Apple watch, Mac, Apple
Tv, iOs, iTunes, iCloud, Apple store, Apple pay and more.
“Apple Inc. is committed
to protecting the environment, health, and safety of our employees, customers
and the global communities where we operate. Apple strives for continuous
improvement in our environmental, health and safety management systems and in
the environmental quality of our products, processes, and services.” (Apple EHS Policy Statement,
Apple is making an effort to make
their technology, which throughout the industry is shown to be detrimental to
the environment, less harmful to the environment and the people who work with
the products. To preserve precious resources, Apple has worked towards being
eco-friendly by recycling over 99 percent of the paper in their product
packaging (Apple Environmental Responsibility
Report 2017, 2017) and launched a new research and development
program called Apple Renew, which is aimed at improving its recycling
initiatives. The program will encourage users to recycle their devices by
sending them to Apple for free, or dropping them off at an Apple retail store.
Apple Renew refurbishes Apple devices for resale or recycle its materials
responsibly such as deconstructing iPhone 6 aluminium enclosures recovered from
Liam; Apple’s disassembly robots, to recover and reintroduce the components
into its supply such as building Mac mini computers to use in their factories.
has found ways to protect the earth by progressing from fossil fuels to clean
energy and reduce the
carbon footprint of their manufacturing by helping their partners become more energy
efficient and by transitioning their entire supply chain to 100% clean energy. In 2015, Apple launched its
supplier clean energy programmes by contracting with First Solar, for a 130-megawatt California Flats Solar Project in Monterey
County, California, whereby it pledged USD$848 million for solar power under a
25-year power-purchase agreement (PPA) with Pacific Gas and Electric (Wesoff,
2015). Additionally, it developed three
solar plants in North Carolina and one in Nevada, in the attempt to be a
company that works toward a goal of 100% renewable energy use. In order to decrease carbon footprint of its
manufacturing partners, Apple has propelled clean energy projects in northern,
eastern and southern districts of China by installing 485 megawatts of wind and solar projects across six
provinces of China (Apple (Singapore), 2016). These projects will avoid over 20 million metric
tons of greenhouse gas pollution in the country between the year 2015 and 2020.
Furthermore, it developed 40 megawatts of solar projects in Sichuan Province to
counterbalance the energy used in its production networks (Mearian, 2017).
makes up 77 percent of their carbon footprint. Its majority is because of
carbon emissions from the electricity utilized to produce their products.
Hence, to diminish carbon footprint, Apple planned every generation of their
products to be as energy efficient as possible. They have been sourcing lower
carbon materials to make their products, they have been collaborating with their
manufactures and suppliers by engaging directly with them to find ways to
reduce their energy use, such as replacing outdated or inefficient heating,
cooling, and lighting systems; repairing compressed air leaks; and recovering
waste heat, and they produce and acquire clean and renewable energy for 96
percent of the electricity utilized at their worldwide facilities.
2016, the energy efficiency improvements made by suppliers avoided more than
150,000 metric tons of carbon dioxide equivalents (CO?e)². Also, Apple’s carbon footprint
was 29.5 million metric tons, contrasted with 38.4 million the prior year. A
variety of factors such as the environmental projects to reduce emanations
from aluminium manufacturing and introducing clean energy in their supply
chain contributed to the 23 percent decrease. In addition, Apple also
identified harmful toxins such as mercury, arsenic, lead and beryllium, and
eliminated them from the products, manufacturing and recycling processes.
Responsibility Report 2017, 2017)
Apple received a grade ‘A’ for energy transparency, renewable energy
Commitment & siting policy, energy efficiency & mitigation, renewable procurement,
and a grade ‘B’ for advocacy. Its overall Greanpeace grade was ‘A’ (Clicking Clean, 2017).