Advertisement vs Audience, who wins?Ads (can be through media, campaign, etc) are one of the way of socializing a promotion of certain brands to its targeted market and people that most likely would become their customer. Ads really affects me on building thoughts towards the brand itself. Here I’m going to discuss it further.Here I have 2 different types of advertisement Nike and Samsung. Advertisement affect customers in a lot of way including, it increased their brand awareness because being reminded all the time when they see the ads.
The more they see the ads the more curiosity appear inside them and finally buy the goods once with the intent to taste just for once, that is why it’s an opportunity for the brand to maximize the quality of the product to create customer base and loyal customer after buying it once.The ads is not even referencing one product of the brand instead it gives a fiction story of Christiano Ronaldo (brand ambassador of nike). Here we can see that it does not really related to the product being marketed though it’s more sending the value and story by using certain professional footballer with great amount of fans with the intent to bring more customer with its popularity the technique called “transfer”, at first customer might come because of his idol becoming the star and after tasting the quality they will like it and have respect more towards the brand, Nike knows Cristiano is the number one footballer with biggest fans so here is the opportunity they took.
Not only that, here we can see also Samsung took the opportunity of letting people know the weaknesses their competitors have (indirectly) because direct could results a penalty and let them know that Samsung Galaxy have covered it all (the weakness). All the specification iPhone does not have, have been included in Samsung, so the point Samsung is delivering is why would you a buy product that have weaknesses instead of the one which is complete? Here I can conclude that labeling prices with a cheap display is not everything to gain new customer instead it could resist them to come because its unreliability. And those technique of delivering values, story and good cinematography and exploiting weaknesses of competitors can help brand to increase its brand awareness and when someone mention their name people can know what brand it is.