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ABSTRACT: 

 

Social
media has become universal, impacting the social and cultural stuff of our
society. It has transformed the way we communicate, interact and socialize.
Internet is a very powerful platform that has changed the way people do things.
Social networking site is a wonderful innovation in the Internet age whereby
people are interconnected in the global network society. Social Networking
Sites cannot be underestimated or discard because no other communication medium
which has given an international and globalized audience and dimension to the
world like it. Indian internet users spend 26 minutes online each day. Social
networks such as Facebook, YouTube, Hike and others have become an integral
part of student life.  Social media has a great effect on people’s life
and millions of students are spending many hours for social networking sites.
Recent research has discussed the opportunities associated with the use of
social media tools in the education, but has not examined the perceptions
students themselves know about its usefulness in enhancing their educational
experience. This research explores students’ perceptions of social media as an
effective teaching tool. Learner students in an average, private university taking a course are to be
surveyed about their social media age and preferences as well as their
perceptions regarding the use of social media in higher education. Findings
reveal openness to using social media in education, uncover interactive and
information motives for its use, and offer theoretical and teaching
implications

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LITERATURE REVIEW:

The
increase in the use of Social Networking Sites has become an international
phenomenon in the last few years. Boyd states that ‘What was being used as a
hobby for some people has now become a way of life for the people all around
the world’. Young teens and adults have embraced these sites as a way for
connecting with their peer, friends and to share information, their relevant
personalities and show case their lives. The increase of technology which is
used for communicating with each other and the popularity of the Internet, SNS
has become which is primarily on the network with sites like Myspace, Facebook,
Xanga and many more. Many of the people actively participate in the content
generation and creation of value, and number of researchers have examined their
profile to determine why and to what extent they are keen of posting their
complete identity over the internet such as pictures, videos, religious
affiliations, marital status, and political orientation on the net.

The
users interact with others, raise discussions about new topics, exchange
information about their interests, follows news about specific topics on
different Social Networking Sites. Teenagers now use the Internet for the
majority their daily activities and information gathering, as opposed to older
generations who used resources like the television or newspaper . A lately
observed survey showed that approximately 90% of teens in the INDIA have
Internet access, and about seventy-five percent of these teens use the Internet
more than once per day. This study also showed that approximately half of all
teens who have Internet access are also members of social networking sites, and
use the Internet to make plans and socialize with friends. In September, 2005,
out of total adult internet users (18-29 years) 16% were those who were using
any social networking site and this percentage increased to 86% on May, 2010
(www.marketingcharts.com). Tuckman (1975) stated that performance as the
apparent demonstration of understanding, ideas, concepts, skills and knowledge
of a person and proposed that grades clearly depict the performance of a
student. Therefore, their performance must be managed vary carefully keeping in
view all the factors that can negatively or positively affect their educational
performance. The age of technology such as net is one of the important factors
that can influence the education of students positively or adversely. Shah
(2001) proposed that student users are affected by the internet and this impact
is determined by the type of internet age. Positively they are affected by the
informative use of internet while having drastic impact of recreational use of
internet on them.The internet is advantageous to both teachers and students if
used as a knowledge tool to create and disseminate. Multiple studies have been
done regarding social networking and grades. They asked questions such as which
SNS were used, what their grade point average (GPA) was, how much time they
spent on a website, what they were going to school for. As a result ,it was
concluded that there is no correlation between how much time is spent on a SNS
and grades. The research state that 62% of heavy users received high grades,
compared to the 64% of light users. The University of Hampshire revealed that
mostly all of the students make use of social networking for social
entertainment and connection, but are also using it for education and
professional reasons. Most believes that students who do multi-task between
social networking sites and homework are likely to have 20% lower grades than a
student who does not use a social networking site in visual range. He also
states that even running a SNS on the background on a student’s PC while
studying or doing homework could lower a student’s grade. Many people make or
are using facebook or other such social networking sites, their mails and maybe
instant messaging constantly running in the background while they are carrying
out their tasks. Although, the researchers have found a positive association
between SNS and use of internet and academic performance of the student. Students,
using internet frequently, scored higher on reading skills test and had higher
grades as well. An ever increasing growth rate of SNS not only calls for the
parental and teacher monitoring of student users but also attracting the focus
of academicians and researchers towards this phenomenon. Student’s use of
social networking continues to create challenges and issues for higher
education professionals and keeping abreast of these challenges has proved
difficult because of the speed at which new technologies are being introduced .
There is evidence that higher education institutions have taken initiatives in
disclosing information about online social networking involvement to their
students. The study of Social networks in relation to its impact on academic performance
of the students. Social media is studied as an educational context; they are
part of a virtual learning environment. The classroom is shifting in time and
space with e learning. The wide use of social networks for learning purposes
makes this study imperative. SNS is an important part of this virtual learning
environment where the classroom is shifting in time and space.

PROBLEM STATEMENT:

People
especially students are attracted and their attention is drawn completely by
the social networking sites in the last decade or so. The research studies
carried on by the researchers came up with the data that about 80 to 90% of the
students are involved actively in any one or the other social media. The report
by Boyd states that the students and teenager are using social media so as to
interact with their friends, colleagues for sharing information and reformulate
their personalities. Most students in India spend their quality time on social
media sites although it is regarded as posing challenger to students like
security and safety concerns, less productivity, anti-social behavior, misuse
of technology, etc. Hence, this study aims at investigating the students
attitude towards social media and aims to fill apparent gap in research.

METHOD:

This
study used both primary and secondary sources of data. The secondary data were
from the literature review described above. The primary data were collected
through a questionnaire administered to randomly selected respondents
representing a sample of university students from various academic disciplines
of INDIA. The research can be designed and fine-tuned the survey instrument, and
obtain the opinion of administrators, instructors and students on which topics
to include. This study is part of a research project approved by the
university’s research arm. The survey included a many full-time undergraduate
students who were randomly selected from colleges of INDIA. The target students
represented a homogeneous mix (male or female), different age groups (20 years
and older or younger than 20 years of age) and disciplines to sufficiently
preserve optimal diversity within the collected data required for subsequent
analysis. The questionnaire can be pre-tested on a number of university
students from various majors. The questionnaire can then revised by several
senior university faculty members, who, specializing in sampling and
questionnaire design, made modifications to enhance clarity. The questionnaire can
then pilot tested, using a version that contained the questions in  English languages, to provide a survey
questionnaire in dual languages for ease of understanding. Based on the target
numbers, copies of the questionnaire were then to be distributed to students by
college administrators trained to facilitate data collection. The questionnaire
is divided into four parts. In the first part, students were requested to
respond to general and demographic questions about their gender, age, and field
of specialization. Students are also asked about their level of association
with the Internet and social media use. The second part provided more specific
questions on the types of social media students’ use, the purpose for which
they use social media, availability of social media platforms at the
university, and their preference on the integration of social media in
learning.

The
third part addressed questions related to students’ perspectives on the
benefits of social media use in learning.

While
the fourth part focused on their views on the negative aspects related to
social media use in learning. Completed responses were collated and submitted
pages. A statistician was engaged to ensure that processing of data was done
properly. Data were coded and processed into SPS, a statistical package system.
The data were explored both for their descriptive statistics (i.e. calculation
of percentage distributions, frequency distributions, calculations of averages,
and coefficient of variation) and inferential statistics (i.e. level of
significance, t-test, z-test, correlation and regression and classification
analysis).

The
study is an analytical one based on the sample survey method employing both
primary and secondary data. Survey method involves description, secondary
analysis and interpretation of the condition that exists and also some type of
contrast and comparison that may attempt to discover the relationship that
exists between the existing and the non existing variables.

(a)
Research Design: -To analyze the students? attitude towards Social Networking
Sites descriptive research design was used. Primary data was collected with the
help of close ended questionnaire.

(b)
Sample Design: -Our target population involves the student users of Social
networking Sites. 100 students can be selected through convenience sampling.

 (c) Tools: – The statistical tools used are
simple percentage, descriptive analysis and ranking technique.

 

RECOMMENDATION :

The
recommendations made in this section were derived from the conclusions about
the findings of the study:

i.                
The researcher recommends creation of awareness on
applications that are academic oriented so that the students can utilize them
whenever they are online such as evernote, google drive, drop box, iBooks among
others.

ii.              
The teachers should be encouraged to embrace the use of
technology aided devices like tablets so that students can emulate the teachers
in positively using technology for academic purposes as the main objective of
the devices.

This will go hand in hand with the
creation of awareness on the availability of academic applications as
highlighted on the above point. iii. Teachers should be encouraged to interact
with the students on SNS by for instance having a group on WhatsApp platform
where they exchange views about a particular subject even when they are on
holiday. As such the students need to be informed through talks and forums on
the need to manage their time especially while visiting SNS sites since most of
them become so much addicted at the expense of study time. On this part they
would be informed on better ways of still visiting the sites but for the right
purposes-academic.

 Recommendations for further research

i.                
The researcher recommends for an in-depth study and
critically looking at the performance variance of a particular student over
time when he/she was using and when he/she was not using SNS.

ii.              
ii. A study could also be done on the impact of SNS on
academic performance of students in the rural areas and compare the findings
with the ones in the urban areas

OBJECTIVES, HYPOTHESES AND
METHODOLOGY OF THE STUDY:

 This study examines the perception of social
networking in relation to academic excellence in India. Two research questions
were proposed:

(1)
How do students use social networking sites for academic purposes?

(2)
What are their perceptions about using social networks?

The
participants in this study can be selected from a population of undergraduate and
graduate students belonging to different departments from different public and
private universities in India. The participants can be selected according to
their level of experience in using social networking sites.

The
objectives of the study are:

1.
To explain the conceptual understanding of social networking

2.
To determine the perception of social networking used in academic purposes in India.

3.
To identify the students’ perception on social networking in India.

Considering
the objectives of the study, the following working hypotheses have been
developed and tested:

H1:
There is no association among the social networking dimensions with academic
purposes in India.

H2:
There is no significant relationship between academic perception and actual
social networking age among Indian students. Both primary and secondary data
were used in the study.

 In order to collect primary data, a
questionnaire was designed in the light of the objectives of the study. Many
graduate and postgraduate students can be  selected purposively from a number of public
and private universities in India. The group was selected based on their
experience level in using social networking. The interview method was used to
collect primary data since it is difficult to observe the users’ behavior while
using social networking sites due to privacy concerns. The questionnaire is the
combination of two parts. One is called demographic and socio?economic section
where demographic and socio?economic characteristics of the respondents were
registered using descriptive statistics for determining the users’ propensity
towards social networking. Another section was used to find the level of
perception towards the different dimensional perceptions of social networking.
Finally, structural equation modeling (SEM) was used to determine the
consequential dependency of respondent’s perception on social networking in India.
Secondary data can be  collected from
different sources like articles from both national and international recognized
journals, texts, websites and periodicals published in the daily newspaper etc.
These sources are used to obtain a pool of literature knowledge about social
networking and its application in different areas of business.

 

CONCLUSIONS :

Most
of the college students are familiar with the social media and social
networking sites. They make use of different types of media tools for both
academic and non-academic purposes. The good thing is that they are using the
social media positively by using it positively by learning something from it.
This is stated since the fact that the research indicates that a large number
of students use social media for their studies for more than one course. With a
similar number of students wanting to use social media as a tool while learning
in universities. Moreover, the top two category for using social media tool is
related to learning. The second highest is ‘Information Search’ and the third
highest is ‘Learning’. Approximately 77% of the students are a combination of
information searching and learning. This union represent a proportion which is
very close to the highest category. Most student agree that social media is a
learning tool but they are still not aware of their disadvantages. According to
a survey the outcome result was that females are more inclined towards use of
social media than the male. This will help us in strategizing and
implementation of social media tools.

 

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