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ABSTRACT:   Socialmedia has become universal, impacting the social and cultural stuff of oursociety. It has transformed the way we communicate, interact and socialize.Internet is a very powerful platform that has changed the way people do things.

Social networking site is a wonderful innovation in the Internet age wherebypeople are interconnected in the global network society. Social NetworkingSites cannot be underestimated or discard because no other communication mediumwhich has given an international and globalized audience and dimension to theworld like it. Indian internet users spend 26 minutes online each day. Socialnetworks such as Facebook, YouTube, Hike and others have become an integralpart of student life.  Social media has a great effect on people’s lifeand millions of students are spending many hours for social networking sites.Recent research has discussed the opportunities associated with the use ofsocial media tools in the education, but has not examined the perceptionsstudents themselves know about its usefulness in enhancing their educationalexperience. This research explores students’ perceptions of social media as aneffective teaching tool.

Learner students in an average, private university taking a course are to besurveyed about their social media age and preferences as well as theirperceptions regarding the use of social media in higher education. Findingsreveal openness to using social media in education, uncover interactive andinformation motives for its use, and offer theoretical and teachingimplications  LITERATURE REVIEW: Theincrease in the use of Social Networking Sites has become an internationalphenomenon in the last few years. Boyd states that ‘What was being used as ahobby for some people has now become a way of life for the people all aroundthe world’. Young teens and adults have embraced these sites as a way forconnecting with their peer, friends and to share information, their relevantpersonalities and show case their lives. The increase of technology which isused for communicating with each other and the popularity of the Internet, SNShas become which is primarily on the network with sites like Myspace, Facebook,Xanga and many more. Many of the people actively participate in the contentgeneration and creation of value, and number of researchers have examined theirprofile to determine why and to what extent they are keen of posting theircomplete identity over the internet such as pictures, videos, religiousaffiliations, marital status, and political orientation on the net.

Theusers interact with others, raise discussions about new topics, exchangeinformation about their interests, follows news about specific topics ondifferent Social Networking Sites. Teenagers now use the Internet for themajority their daily activities and information gathering, as opposed to oldergenerations who used resources like the television or newspaper . A latelyobserved survey showed that approximately 90% of teens in the INDIA haveInternet access, and about seventy-five percent of these teens use the Internetmore than once per day. This study also showed that approximately half of allteens who have Internet access are also members of social networking sites, anduse the Internet to make plans and socialize with friends. In September, 2005,out of total adult internet users (18-29 years) 16% were those who were usingany social networking site and this percentage increased to 86% on May, 2010(www.marketingcharts.

com). Tuckman (1975) stated that performance as theapparent demonstration of understanding, ideas, concepts, skills and knowledgeof a person and proposed that grades clearly depict the performance of astudent. Therefore, their performance must be managed vary carefully keeping inview all the factors that can negatively or positively affect their educationalperformance. The age of technology such as net is one of the important factorsthat can influence the education of students positively or adversely. Shah(2001) proposed that student users are affected by the internet and this impactis determined by the type of internet age. Positively they are affected by theinformative use of internet while having drastic impact of recreational use ofinternet on them.The internet is advantageous to both teachers and students ifused as a knowledge tool to create and disseminate.

Multiple studies have beendone regarding social networking and grades. They asked questions such as whichSNS were used, what their grade point average (GPA) was, how much time theyspent on a website, what they were going to school for. As a result ,it wasconcluded that there is no correlation between how much time is spent on a SNSand grades. The research state that 62% of heavy users received high grades,compared to the 64% of light users. The University of Hampshire revealed thatmostly all of the students make use of social networking for socialentertainment and connection, but are also using it for education andprofessional reasons. Most believes that students who do multi-task betweensocial networking sites and homework are likely to have 20% lower grades than astudent who does not use a social networking site in visual range. He alsostates that even running a SNS on the background on a student’s PC whilestudying or doing homework could lower a student’s grade. Many people make orare using facebook or other such social networking sites, their mails and maybeinstant messaging constantly running in the background while they are carryingout their tasks.

Although, the researchers have found a positive associationbetween SNS and use of internet and academic performance of the student. Students,using internet frequently, scored higher on reading skills test and had highergrades as well. An ever increasing growth rate of SNS not only calls for theparental and teacher monitoring of student users but also attracting the focusof academicians and researchers towards this phenomenon. Student’s use ofsocial networking continues to create challenges and issues for highereducation professionals and keeping abreast of these challenges has proveddifficult because of the speed at which new technologies are being introduced .

There is evidence that higher education institutions have taken initiatives indisclosing information about online social networking involvement to theirstudents. The study of Social networks in relation to its impact on academic performanceof the students. Social media is studied as an educational context; they arepart of a virtual learning environment. The classroom is shifting in time andspace with e learning. The wide use of social networks for learning purposesmakes this study imperative.

SNS is an important part of this virtual learningenvironment where the classroom is shifting in time and space.PROBLEM STATEMENT:Peopleespecially students are attracted and their attention is drawn completely bythe social networking sites in the last decade or so. The research studiescarried on by the researchers came up with the data that about 80 to 90% of thestudents are involved actively in any one or the other social media. The reportby Boyd states that the students and teenager are using social media so as tointeract with their friends, colleagues for sharing information and reformulatetheir personalities. Most students in India spend their quality time on socialmedia sites although it is regarded as posing challenger to students likesecurity and safety concerns, less productivity, anti-social behavior, misuseof technology, etc. Hence, this study aims at investigating the studentsattitude towards social media and aims to fill apparent gap in research.METHOD:Thisstudy used both primary and secondary sources of data.

The secondary data werefrom the literature review described above. The primary data were collectedthrough a questionnaire administered to randomly selected respondentsrepresenting a sample of university students from various academic disciplinesof INDIA. The research can be designed and fine-tuned the survey instrument, andobtain the opinion of administrators, instructors and students on which topicsto include. This study is part of a research project approved by theuniversity’s research arm. The survey included a many full-time undergraduatestudents who were randomly selected from colleges of INDIA.

The target studentsrepresented a homogeneous mix (male or female), different age groups (20 yearsand older or younger than 20 years of age) and disciplines to sufficientlypreserve optimal diversity within the collected data required for subsequentanalysis. The questionnaire can be pre-tested on a number of universitystudents from various majors. The questionnaire can then revised by severalsenior university faculty members, who, specializing in sampling andquestionnaire design, made modifications to enhance clarity. The questionnaire canthen pilot tested, using a version that contained the questions in  English languages, to provide a surveyquestionnaire in dual languages for ease of understanding. Based on the targetnumbers, copies of the questionnaire were then to be distributed to students bycollege administrators trained to facilitate data collection. The questionnaireis divided into four parts. In the first part, students were requested torespond to general and demographic questions about their gender, age, and fieldof specialization. Students are also asked about their level of associationwith the Internet and social media use.

The second part provided more specificquestions on the types of social media students’ use, the purpose for whichthey use social media, availability of social media platforms at theuniversity, and their preference on the integration of social media inlearning. Thethird part addressed questions related to students’ perspectives on thebenefits of social media use in learning. Whilethe fourth part focused on their views on the negative aspects related tosocial media use in learning. Completed responses were collated and submittedpages.

A statistician was engaged to ensure that processing of data was doneproperly. Data were coded and processed into SPS, a statistical package system.The data were explored both for their descriptive statistics (i.e. calculationof percentage distributions, frequency distributions, calculations of averages,and coefficient of variation) and inferential statistics (i.e. level ofsignificance, t-test, z-test, correlation and regression and classificationanalysis). Thestudy is an analytical one based on the sample survey method employing bothprimary and secondary data.

Survey method involves description, secondaryanalysis and interpretation of the condition that exists and also some type ofcontrast and comparison that may attempt to discover the relationship thatexists between the existing and the non existing variables. (a)Research Design: -To analyze the students? attitude towards Social NetworkingSites descriptive research design was used. Primary data was collected with thehelp of close ended questionnaire. (b)Sample Design: -Our target population involves the student users of Socialnetworking Sites. 100 students can be selected through convenience sampling. (c) Tools: – The statistical tools used aresimple percentage, descriptive analysis and ranking technique.

 RECOMMENDATION :Therecommendations made in this section were derived from the conclusions aboutthe findings of the study: i.                The researcher recommends creation of awareness onapplications that are academic oriented so that the students can utilize themwhenever they are online such as evernote, google drive, drop box, iBooks amongothers. ii.              The teachers should be encouraged to embrace the use oftechnology aided devices like tablets so that students can emulate the teachersin positively using technology for academic purposes as the main objective ofthe devices. This will go hand in hand with thecreation of awareness on the availability of academic applications ashighlighted on the above point. iii.

Teachers should be encouraged to interactwith the students on SNS by for instance having a group on WhatsApp platformwhere they exchange views about a particular subject even when they are onholiday. As such the students need to be informed through talks and forums onthe need to manage their time especially while visiting SNS sites since most ofthem become so much addicted at the expense of study time. On this part theywould be informed on better ways of still visiting the sites but for the rightpurposes-academic. Recommendations for further researchi.                The researcher recommends for an in-depth study andcritically looking at the performance variance of a particular student overtime when he/she was using and when he/she was not using SNS. ii.

              ii. A study could also be done on the impact of SNS onacademic performance of students in the rural areas and compare the findingswith the ones in the urban areasOBJECTIVES, HYPOTHESES ANDMETHODOLOGY OF THE STUDY: This study examines the perception of socialnetworking in relation to academic excellence in India. Two research questionswere proposed: (1)How do students use social networking sites for academic purposes? (2)What are their perceptions about using social networks? Theparticipants in this study can be selected from a population of undergraduate andgraduate students belonging to different departments from different public andprivate universities in India. The participants can be selected according totheir level of experience in using social networking sites.

Theobjectives of the study are: 1.To explain the conceptual understanding of social networking 2.To determine the perception of social networking used in academic purposes in India.3.To identify the students’ perception on social networking in India.

Consideringthe objectives of the study, the following working hypotheses have beendeveloped and tested: H1:There is no association among the social networking dimensions with academicpurposes in India. H2:There is no significant relationship between academic perception and actualsocial networking age among Indian students. Both primary and secondary datawere used in the study.

 In order to collect primary data, aquestionnaire was designed in the light of the objectives of the study. Manygraduate and postgraduate students can be  selected purposively from a number of publicand private universities in India. The group was selected based on theirexperience level in using social networking.

The interview method was used tocollect primary data since it is difficult to observe the users’ behavior whileusing social networking sites due to privacy concerns. The questionnaire is thecombination of two parts. One is called demographic and socio?economic sectionwhere demographic and socio?economic characteristics of the respondents wereregistered using descriptive statistics for determining the users’ propensitytowards social networking. Another section was used to find the level ofperception towards the different dimensional perceptions of social networking.Finally, structural equation modeling (SEM) was used to determine theconsequential dependency of respondent’s perception on social networking in India.Secondary data can be  collected fromdifferent sources like articles from both national and international recognizedjournals, texts, websites and periodicals published in the daily newspaper etc.These sources are used to obtain a pool of literature knowledge about socialnetworking and its application in different areas of business.

 CONCLUSIONS :Mostof the college students are familiar with the social media and socialnetworking sites. They make use of different types of media tools for bothacademic and non-academic purposes. The good thing is that they are using thesocial media positively by using it positively by learning something from it.This is stated since the fact that the research indicates that a large numberof students use social media for their studies for more than one course. With asimilar number of students wanting to use social media as a tool while learningin universities.

Moreover, the top two category for using social media tool isrelated to learning. The second highest is ‘Information Search’ and the thirdhighest is ‘Learning’. Approximately 77% of the students are a combination ofinformation searching and learning. This union represent a proportion which isvery close to the highest category. Most student agree that social media is alearning tool but they are still not aware of their disadvantages.

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