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FedEx Corporation is an American originated courier company that was founded in
1971. There is a great deal of questions that are associated with efficiency
and how operations continue to improve. This paper will describe the company
with a brief overview, as well as the core business and identify marketing
trends. FedEx is mainly an import and export company and will discuss the
problems these services solve and problems that arise. The corporation is a
highly needed and is competitive industry, they have many competitors and will
go over how this company differentiates itself from the rest. Finally, discuss
the 4 P’s – Product, Price, Place and Promotion of the service that FedEx

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FedEx Corporation is headquartered in Memphis, Tennessee. It is a courier
industry that was founded by Frederick W. Smith in 1971. He proposed a system
during his time at Yale University to accommodate time-sensitive shipments,
such as medicine and electronics. The “Federal Express” produces services for
many communities around the world, it officially began its logistics on April
17th, 1973 with 389 team members. That evening, 14 aircraft took off
and delivered 186 packages to 25 different cities throughout the United States.
In February 1989 bought the Tiger International Inc., it included the
acquisition of routes to 21 different countries and a fleet of Boeing 747’s and
727’s. At this time FedEx became the world’s largest full-service airline cargo

to the FedEx, their company’s mission is to provide “superior financial returns
for its shareowners by providing high value-added logistics, transportation and
related business services through focused operating companies.” FedEx produces
a repeatable and accurate air-currier service to people all around the world. This
mission statement is valuable to employees because it clarifies the overall
purpose of the company, in a way that may be applicable to each position. It is
important for an employee to feel valuable, this makes them more productive. It
manages a board profile of transportation, e-commerce and business services. The
core business of FedEx is to maintain its industry-leading operating margins
through innovation and automation, low cost and excellence in execution. The
innovation and automation grounds to build a better business that increased the
efficiency, speed and reliability of delivery. Advanced mapping and address
technology improves precision in planned pick-ups and deliveries. Technological
advancements and automation will lower the cost across the board by putting the
package in the right place and removing human-made errors out of the calculation.
FedEx plans to maintain its brilliant customer service and wants to ensure the
proper execution of its service at all times.

you choose to ship a package by ground or freight FedEx will have the solutions
one needs to get the product to the right place, at the right time. It provides
services all around the United States and internationally, it could be pick up
& delivery to offering supply chain management to smaller companies.  FedEx has distribution services for
pharmaceuticals with enhanced shipment monitoring as well as aerospace
solutions, helping to build aircraft and maintain them. One of the largest
aircraft that FedEx has is an Airbus A600F, with a max payload of 105,000lbs
and a range of 2,700 miles. This courier company has many more planes at its
disposal, but it also has a supply chain and major logistics because of
purchasing major freight companies such as American Freightways and Viking
Freight. This and a long list of others are how FedEx provides its services to
customers around the world.

air courier is an industry in the world that is increasing rapidly. Some of the
competitors to FedEx include; UPS and DNL Express. The United Parcel Service is
FedEx’s number one competition within the United States; with the increasing
levels of quality, lowering cost and increasing customer satisfaction. The products
that FedEx offers are a wide range of services across the globe. This includes,
shipping, tracking and managing all of your shipments. Price of the service depends
on the size of the product, and this increased their margins. Earlier in FedEx they
used to ship by weight, but that took up space during transportation, even though
it might only weight a few pounds. The Place, is all across the globe, they give
good customer tracking. People are able to sign up for an account with FedEx and
have things scheduled for pick up. One of FedEx’s Promotions is FedEx Cares campaign
and they focus on 5 aspects, Delivering for good, sustainable transportations, employment
pathways, road safety and global entrepreneurship. They engage is many different
promotional aspects and with a rapidly increasing global market FedEx will need
to stay ahead of its competitors. 

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