Ready to reexamine your strategy for engaging with loyal customers? Here are some simple tips to help you get started on building customer loyalty. All stats from Access Development:Provide a great customer experience. 94% of consumers name a consistently good customer experience as the main reason they remain loyal to a brand. They are also likely to share positive experiences on social media.
Reduce friction in transactions and beware of drastic changes. 77% of consumers name convenience as an important reason they remain loyal to a brand. Familiarity with a business including where products are located, information exchanges, and transaction processes are attractive in a world where consumers are constantly bombarded with choices to make.Stay engaged with your loyal customers. 86% of emotionally engaged consumers want brands to be engaged and reciprocate their loyalty in two-way interactions.
Social media and email are great ways to do it.Stand for something. 89% of American consumers say they are loyal to brands that share their values. Chick-Fil-A offers a great product and great service.
The company also wears its values on its sleeve, staying closed on Sundays and still besting many of its competition multiple times in revenue per store.Use loyalty programs to identify your customers. Loyalty programs help tie your customers with data that is useful in helping reach them and serve them better.
Make it easy for your customers to participate. 62% of shoppers surveyed cited inconvenience as their top reason for not signing up for a mobile loyalty program. With all the technology we have, sometimes we overcomplicate things. Sometimes getting a phone number at the register for identification works best.Offer valuable perks. Redeemers are twice as satisfied with loyalty programs as non-redeemers and those that enjoy the program are 10 times more likely to be satisfied.
The economics of loyalty discussed above make it worthwhile.