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ACKNOWLEDGEMENT

Firsttoftall,tItwouldtlikettotthankstalmightytALLAHtandtsaytALHAMDULILLAH,tfortgivingtmetthetstrengthtandthealthttotcompletetthistreport.tThentItwouldtlikettotthankstmytparentstfortprovidingtconstanttsupporttandtresourcestwhenevertItneeded.

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ItwouldtlikettotshowtmytgratitudettotmytrespectedtteachertSIRtDR.AZIZtURtREHMANtfortencouragingtmetandtprovidingtguidelinestandthelptthroughouttthetperiod.tItwouldtalsotlikettotshowtmytdeepesttgratitudettotalltthosetwhothavetdirectlytandtindirectlytguidedtmetintdoingtthistproject.

 

IntthetendtItearnestlythopetthattthistprojecttwilltcarrytouttalltthetnecessarytrequirements.tHowever,tsuggestionstandtfeedbacktfortimprovementstwilltbetthankfullytwelcomedtandtacknowledged.

 

REGARDS,

ABDULtRAFAYtSAEED

 

 

 

 

 

 

 

 

 

 

 

 

 

TabletoftContents
Acknowledgementt1
CHAPTERt1t3
INTRODUCTIONt3
1.1tCustomer’stswitchingtbehaviort3
1.2tProblemtstatementt4
1.3tResearchtQuestionst4
1.4tResearchtobjectivest4
1.7tLimitationst4
CHAPTERt2t5
LITERATUREtREVIEWt5
CHAPTERt3t6
METHODOLOGYt6
3.1tResearchtDesignt6
3.2tTargettPopulation:t6
3.3tMethodstoftDatatCollectiont6
3.4tSamplingtTechniquet6
3.5tSampletSizet6
3.6tInstrumenttSelectiont6
3.8tAnalysistDesign:t7
3.9tStatisticaltAnalysist7
CHAPTERt4t8
RESULTStANALYSISt8
4.1tRegressiont8
Tablet1tregressiontmodeltsummaryt8
Tablet2tANOVAt8
CHAPTERt5t9
CONCLUSIONt9
 

 

 

CHAPTERt1

INTRODUCTION

tStrongtBankingtsectortoftanytcountrytplaystverytimportanttrolettotthetdevelopment,tstabilizationtofttheteconomytoftthattcountrytwhenttheretistcompetitivetglobalizedtcorporatetenvironment.tFlowtoftmoneytistmaintainedtefficiently,twhenttheretiststrongtbankingtsectortintthetcountry.

IntbankingtindustrytintPakistan,tthetpresencetoftIslamictandtconventionaltbankingtcompetestwithteachtothertandttheretistathightcompetitiontbetweentconventionaltbankstandtIslamictbankstintorderttotattracttlargetnumbertoftcustomer.tAccordingttot(Qardhawi, 1996),thumantbeingtistAllah’stcreationtthatthavingtthetcharactertoftMuslim.tPursuantttotthistphilosophy,thumantbeingtintentiontistintcarryingtatfinancialtactivitytthattistaccordancetwithttheirtreligioustobligations.

TheretistatlottoftdifferencetintIslamictandtconventionaltbanking.tIslamictbankstcapturetcustomertbytofferingtqualitytproductstandtservicestastatsubstitutetoftinteresttbasedtproduct.tWhereastthetprimarytsourcetoftincometoftconventionaltbankstistthatttheytchargetinteresttonttheirtloans.tAstthesetbankstaretrecognizedtundertthetcapitalismtsystemtandtconducttbusinesstbytimposingtinteresttandtinteresttistnottallowedtintIslamictlaw,tsotMuslimsthadtnotothertchoicetsottheythadttotleavetconventionaltbankstbuttnowtatdaysttheretaretvarioustconventionaltbankstwhotaretshowingttheirtinteresttintthetIslamictbankingtsystemtbuttstillttheretaretvarioustfactorstthattmakestthetconsumertswitchtfromtconventionalttotIslamictbanking (haque, osman,
& zaki, 2009).

1.1tCustomer’stswitchingtbehaviort

Customertsatisfactiontrepresentstatmoderntapproachtfortqualitytintorganizationstthattservestthetdevelopmenttoftattrulytcustomer-focusedtmanagementtandtculture.tAntimmediate,tmeaningfultandtobjectivetfeedbacktabouttclients’tpreferencetandtexpectationstaretwaysttotmeasuretcustomers’tsatisfactiont(G. Mihelis & Siskos, 2001).tTheretaretatnumbertoftcausestthattconsiderablytexisttandtaffecttthetobjectivetbehaviortoftconsumersttowardstbanktintwhichttheythavetaccounts.tWhenttheretaretcomplaintstfromtcustomerstittmeanstthattthetcustomertistnottsatisfiedtwithtthetservicestbanktistprovidingtandtcustomertwithtthetbanktistdecliningt(alfansi-etal, 2010).

1.2tProblemtstatement

Intrealtlifetwetaretinfluencedtbytsomeonetortsomethingttotchangetexistingtbehaviortorttotadopttnewtthings.tSotintthistresearchtwetwilltevaluatetthosetfactorstwhichtinsisttortencouragetcustomer’stbehaviorttotswitchtfromtconventionalttotIslamictbankstwhethertittistreligioustfactorstortothertthantreligioustfactors.t

1.3tResearchtQuestions

·        
WhattaretthetfactorstthattencouragetcustomersttotswitchtfromtconventionalttotIslamictbanking?

·        
IstittonlytreligioustfactortortothertfactorstthattencouragetcustomersttotswitchtfromtconventionalttotIslamictbanks.

1.4tResearchtobjectives

·        
TotidentifytwhichtfactorstencouragetcustomersttotswitchtfromtconventionalttotIslamictbanking.

·        
TotidentifytthattonlytreligioustfactorstencouragetortothertfactorstencouragetcustomersttotswitchtfromtconventionalttotIslamictbanks.

1.7tLimitations

·        
Thiststudytgroundedtontprimarytdata.

·        
Thetdurationtoftthistresearchtistmuchtlimitedtandtittistnottsufficientttotconducttstudytintdepthtthereforetqualitytoftresearchtmaytvary.

·        
tDuettotshortagetofttimetwethavetjusttfocusedtontstudentstoftuniversities.

 

 

 

 

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