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Rock Street, San Francisco

·      
William Bill Bernbach
continued his life between August 13, 1911 and October 2, 1982.

 

·      
He started to work for the
text editor and it was spoken with success until this day.

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·      
It created great power with
creative and extraordinary themes of the 1960 -1970s.

 

·      
Humorous slogans and a creative
perspective are due to the passion of philosophy.

 

·      
So the ads made by William
Bernbach are usually simplicity and humor.

 

·      
Revolutionized the “think
small” campaign. 

 

·      
Think small advertising ;
There were big cars in America in 1951 but With the motto of think small,
Volkswagen cars succeeded in America.

 

·      
This ad is the best example
for William s player language and joke.

 

·      
The distinguishing
characteristic of William from other advertisers is that it is not ordinary.

 

 

·      
Has a feature that does not
fit the rules and has always attracted attention with this feature.

 

·      
He has simple and simple
style.

 

·      
William’s ad success is has
persuasion skill and believed that this skill was an art.

 

·      
Williams most important
inspiration is poetry.

 

David Ogilv

 

·       David Ogily continued his life between 1911-1999.

 

·      
David’s first job is cooking a restaurant and he did a lot of
different works before advertising.

 

·      
He learned a lot of information about advertising while doing
his cookery profession.

 

·      
Dove soap made the world’s most know and sold soap by David
Ogily.

 

·      
David brought the advertising industry pleasure, quality and
professionalism.

 

·      
David cares about research ad and discipline.

 

·      
He believe that advertising is not creative as long as the ad
is not sold.

 

·      
According to David : If a product does not promise anything,
you can not sell the ad because it’s funny.

 

·      
David believes in statistics and researcher.

 

·      
Uses a simple and clear language in his ads.

 

 

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